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Fundamentals of finance - Essay Example

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Name…………………………………………………………………………….xxxxx Institution………………………………………………………………………….xxxx Course…………………………………………………………………………….xxxx Professor…………………………………………………………………………xxxx @2012 Fundamentals of finance 1…

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Fundamentals of finance

ITV broadcasting operates a group of channels which include ITV1 and also delivers content across a number of platforms like ITV player and itv.com. Its studios produce and sell formats and programmes both in UK and globally. WPP Plc operates a communications services group. The operations of the company encompass media, information and consultancy, public affairs, public relations, identity services, branding, investment management and advertising. WPP is a global leader in the marketing of communication services, and it comprises of public relation and public affairs companies, advertising companies and promotion and relationship marketing companies. The history of WPP dates back in 1985 when Martin Sorrel builds a worldwide marketing services company after a search on public entity. 2. Company strengths and weaknesses Analysis of the financial performance of each company WPP Plc Current ratio The current ratio for WPP Plc in 2011 was 0.94:1. Current ratio measures the ability of a firm to cater for its short term obligations using its short term assets. ...
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