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Writing : Financial Analysis - Assignment Example

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Its mission is to enable people and businesses all over the world to be able to appreciate their full potential through the creation of technology that changes the way people communicate and work. The company is the leader in services, software, and solution that help individuals and companies realize their full potential. It has a strategic alliance with NIT Ltd, Dominion Enterprises, Inc, and Nokia. It develops supports and licenses software and products, and also deals with designing and selling computer hardware worldwide. The company’s windows line gives a personal computer operating system that mainly includes the windows & operating system. This primarily includes the Windows live suite of applications and Web services, the Windows of applications, and the PC hard products. The company has the server and tools division that provide window Server operating system, Visual studio, Windows Intume among other products. Other divisions include the online services division, and entertainment and devices division. The company generates its revenue through developing, supporting, and licensing a broad range of software products and services. This is where it designs and sells and also does advertising online to customers globally. The company also sells suits for products and services (Microsoft-Corporation, 2012). The core strength of this company is that its Microsoft software has a unique graphical user interface (GUI). This has increased the number of users because it gives computers new look and also enables users to operate computers easily. The company is currently producing a great deal of software that has enabled the company to maintain its market share and even expand its market. These software products also have names that have a brand like word, PowerPoint, excel, and access. These have been accepted by customers for many years promoting a competitive advantage. The company faces tough competition from various companies. Looking at the windows operating system, this division faces competition from various software products mainly Google and Apple. However, Windows has managed to compete effectively by providing customers their choice, an easy-to-use interface, value, security, flexibility, and compatibility with a wide range of hardware and software application. This is including those that enable higher productivity and large support network for any OS. Windows live software and services faces competition on similar products from Google, Apple, and Yahoo. The personal computer product faces competition from other hardware manufacturers. The Sever Division faces competition from companies like Hewlett-Packard, Oracle and IBM. However, the company competes by providing an enterprise-wide computing solution. Industrial Trend This company is in a highly competitive industry as seen above. This is mainly because there is constant change in the business model and technology. However, the company takes this as an opportunity; each shift in the industry is taken as an advantage of developing new technology, new products, and new ideas that will adjust with the trend of the industry and businesses. The company has invested a lot in research and development in order to meet the changing demands of the industry, the customer and the competitive forces. Company Vulnerability to financial threats The company faces a number of vulnerabilities that prove to be a threat financially for this company. The most crucial threat is high competition from large companies like Google, Apple and Yahoo. This is mainly due to constant developments in the technological world. However, the company has done its best in ensuring that they are also able to compete with these competitors. This is by having an active research and deve ...Show more


Company Description
Microsoft (NASDAQ “MSFT”) is a Multinational technology company founded in 1975 by two students, Paul Allen and William Henry Bill Gates. …
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Writing Assignment: Financial Analysis essay example
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