Increasing demands of the customers have forced almost every business to have their own website. Similarly the airline industry has also been actively participating in this race and many airlines now maintain very attractive and eye catching websites (Weeks and Crouch, 1999; Morrison et al., 1999). The recent years have seen many studies and researches in the field of website assessment (Liu, 2000, Olsina, 1999 and Barnes and Vidgeon, 2001). Although there is a great deal of variation in the website design and content amongst different industries nonetheless quite a few assessment tools with precise excellence criterion have been made (Kim, Shaw and Schneider, 2003). The flowchart regarding the website evaluation is given below: Figure: 1 Website Evaluation Flowchart (Park and Gretzel, 2007, p.48). Website evaluation methods used by different authors As the internet has developed very rapidly there has been a number of websites available now. This vastness of information and types of websites makes it a necessity there must be some sort of criteria for the evaluation of these websites so that a proper level of quality can be maintained and junk material could be avoided (Seoyoung and Jinwoo, 2004). In order to carry out this evaluation a study was carried out and the characteristics were collected and analyzed. The contents were divided in to a number of categories so that it becomes easy to evaluate each one. The 4 Ps category division by McCarthy (1976) was adapted as the initial division criterion These 4 Ps were “product, price, promotion and point-of-sale”. It has been argued by some researchers that the above mentioned 4 Ps fit properly with the internet related stuff especially websites (Chaffey et al., 2003) however some other authors recommend total substitution of these 4 Ps (Constantinides, 2002; Kotler, 1998). A model for the adaptation of internet commerce has been developed by Burgess and Cooper (1999). The model is composed of 3 points i.e. endorsement that relates knowledge regarding the corporation provision regarding interaction dispensation linked to online communication Ho (1997) uses an approach for website evaluation that is based upon the approach of phases. According to him the structure of the evaluation criterion is based upon 2 dimensional matrixes. First dimension is of “purpose” which is divided into 3 further categories i.e. Promotion i.e. data regarding the services and products provided to the clients Provision i.e. presence of information in order to attain the exposure, good will, and credibility. Processing i.e. commerce dealings. The 2nd dimension is called ‘value-created’’. This dimension is also divided into further categories named i.e. well-timed worth, custom significance, logistic worth and amazing value. Wan (2002) projected a tool for evaluating and ranking the international websites for tourists. He used 3 categories i.e. diversity of knowledge, user interface ease, and online reservation facility. “Airline Site Evaluation Framework (ASEF)” The website analysis of an air line usually address the requirement for ASEF i.e. a “client-oriented Airline Site Evaluation Framework (ASEF)” in which the assessment techniques and instrumentation methods developed previously were used with particular
Sri Lankan traveler’s needs and expectations about airline websites The last few decades have seen a major transformation of our attitudes and preferences towards a global community (Barnes and Vidgen, 2002). This transformation is majorly based upon the Internet which has gained a tremendous amount of importance in our daily lives, and has created an immense impact on all facets be it shopping or travelling…
Some of the services which are associated with internet marketing include the following: strategic consultation; direct marketing; the promotion of sales through such strategies as sampling; event marketing; marketing in a multicultural setting; and finally, interactive services.
What educational position needs to be made for boys with autism in Saudi Arabia?
Autism in the recent years has shown an increasing profile, as regards acquiring a clear delineation and rising public awareness. This in turn has increased the importance of autism, both within the society, and especially within the realms of education systems.
Singapore Airlines holds a place of pride in being the national flying career in Singapore catering to both the international and local consumer base. The company strategically performs to gain a large number of consumers both in the international and local markets and also in forming productive alliances with other key international players.
Introduction The nature of competitiveness of the global market place has been ha been changed significantly in the post-modern age of business environment. The intensity of the competiveness are increasing continuously and the in order to cope with the fierce competition, the existing firms are trying to gain a sustainable competitive advantage to secure a reliable amount of the revenue.
1993; Spark and Cowton,2004). International bodies, confederations and stakeholders, including general public, society, media, corporations and financial communities are now giving importance to the environmental, social, and governance(ESG) factors along with financial factor in investment.
E-commerce Why do websites fail to deliver Return on Investment (ROI): A quality evaluation framework? E-commerce has altered the ways the organizations used to conduct their business. For these business organizations e-commerce has moved from an alternative to an imperative.
The research shows that Singapore Airlines holds a place of pride in being the national flying carrier in Singapore catering to both the international and local consumer base and the company strategically performs to gain a large number of consumers both in the international and local markets and also in forming productive alliances with other key international players.
Therefore, providing quality goods and services to the customers becomes an essential activity for any organisation. In this regard, it should be mentioned that while for an industry that offers only products, offering services along with it is not
Although, the product itself has an importance but the consumer behaviour can be affected by various psychological and environmental factors (Hitt, Hoskisson and Ireland, 2008). The consumer development
ges in behaviours, relationships, environments, expectations, roles, and routines, as well as being a change process that may require significant support, adjustment, planning, and preparation for some (Spinelli, 2012: p39). Transitions in early childhood, for example joining
4 pages (1000 words)Literature review
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