Sri Lankan travellers needs and expectations about airline websites - Literature review Example

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Sri Lankan travellers needs and expectations about airline websites

Increasing demands of the customers have forced almost every business to have their own website. Similarly the airline industry has also been actively participating in this race and many airlines now maintain very attractive and eye catching websites (Weeks and Crouch, 1999; Morrison et al., 1999). The recent years have seen many studies and researches in the field of website assessment (Liu, 2000, Olsina, 1999 and Barnes and Vidgeon, 2001). Although there is a great deal of variation in the website design and content amongst different industries nonetheless quite a few assessment tools with precise excellence criterion have been made (Kim, Shaw and Schneider, 2003). The flowchart regarding the website evaluation is given below: Figure: 1 Website Evaluation Flowchart (Park and Gretzel, 2007, p.48). Website evaluation methods used by different authors As the internet has developed very rapidly there has been a number of websites available now. This vastness of information and types of websites makes it a necessity there must be some sort of criteria for the evaluation of these websites so that a proper level of quality can be maintained and junk material could be avoided (Seoyoung and Jinwoo, 2004). ...Show more

Summary

Sri Lankan traveler’s needs and expectations about airline websites The last few decades have seen a major transformation of our attitudes and preferences towards a global community (Barnes and Vidgen, 2002). This transformation is majorly based upon the Internet which has gained a tremendous amount of importance in our daily lives, and has created an immense impact on all facets be it shopping or travelling…
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