Executive Summary of the research Proposal: This research proposal will help to conclude for Pizza Hut to analyze the most important element in the profitability of the organization as well as to conduct a brief customer analysis to go for their preferences in the food sector. This will also help us in developing and re-positioning a broad vision about the future sales and maximizing the business share of the UK market. Introduction: Pizza Hut has been established since 1958 and owes a well known reputation in the Food market because of its exceptional services as well as the outstanding project. Pizza Hut has also received the best performance certifications from all over the world in the available best food and restaurant chains. The original design of the Pizza was adapted firstly in Wichita. Since 1977 it is the best of all available food restaurants in the market and is leading the market position in a reputable manner with an extended product range and customers. The history of Pizza Hut tells that it has always been the most successful in delivering the best products and services with highest available quality to its customers at very economical rates thus making it as a first choice for the food lovers. Research Design: Aims of the research design: To highlight the preferences and the demands of the current customers To focus the best quality of the products considering it the ultimate factor responsible to contribute towards growth and establishment To find out the key weaknesses and the strengths of the Pizza hut and its services for a better evaluation for future proceedings Research components and Infrastructure: The current research is going to be conducted at the Pizza Hut organization with inclusions of all the key members of the marketing committee, key administration, customer references and above all the quality assurance service department. Type of research design: The type of research that we are going to proceed with is; Theoretical Descriptive Areas of questioning: This will basically involve the key sectors from which the information needs to be collected from the market, from the customers and for the quality of the products. The key areas of our research questioning will relate the following sectors: i. Customer overview: This is the main sector which will involve the collection of the satisfactory data from the customers about the overall products overview and services offered by Pizza hut. What is the sum up view of our customers? What they want to get changed? What is in fact they want a price compromise or a quality? This is best interpreted as Mind scanning of the customers so that to evaluate us with the eye of our customers. ii. Market competition overview: This is the major concerned area for the marketing manager to have the key questions answered by his market survey about the presence of all the key competitors present in the market and to develop a background that what are their strengths and what are their weaknesses. A sound knowledge of the basic competitors is very important to put forth any of the growing strategy in ground for the Pizza Hut. For example we will evaluate the
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Title Page: Pizza Hut Statement of the Research objectives: The objectives of this research are; To enhance the credibility of the worldwide synonymous Pizza Hut with the world’s best Pizza’s under one roof. To create the innovative product attractive for the customers and make it the best serving Pizza Making the Pizza Hut as the best destination product Setting standards of the product to replicate for the others To ensure the credibility and unity of the crewmembers for the provision of memorable service to its customers…
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6 pages (1500 words)Research Proposal
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