How does the Media Influence Perception of the Female Representation? - Essay Example

Only on StudentShare

Extract of sample
How does the Media Influence Perception of the Female Representation?

Gone are the days when beauty lay in the eye of the beholder, and a well-proportioned body was a thing of beauty and object of admiration.
But, then, we live in a consumer, if not a consumerist, society where consumption means “the purchase and use of goods, leisure activities and services”. (Jagger. 2000). Though some writers (Schama. 1987) trace consumerism to the 17th century Netherlands, others (Ewen. 1976; Susman. 1982) emphasise that it was not until the years between the First and the Second World Wars in the USA and Britain that consumer culture became fully established.
The elusive “ideal”
Even today one hears it said the world over that “consumer is king”, or the “queen” as the case may be, but the insidious brainwashing of the “king” or the “queen” by the media at the instance of advertisers has left the “queen” with no volition. She dances to the tunes of the media, the tunes called by advertisers who pay the piper. Consumer society develops an increasing need to shop, meaning that individual consumers are increasingly finding the definition of themselves within commodities which can develop a feeling of high or low esteem if they do not have the new car, handbag, or pair of shoes presented as the new “ideal”. (Marcuse: 1964).
Shakespeare may have had his own reasons for saying in one of his plays that “good wine needs no bush”(“As You Like It”), but in today’s world advertising rules the roost and helps what amounts really to commodification of the consumer. ...
Download paper

Summary

If the print and the audio-visual media had their way, a beanpole with probably a boiled egg on top would be the exemplar of female beauty! William Wordsworth may have talked of the “Phantom of Delight” without specifying its physical proportions and attributes…
Author : ewellschroeder

Related Essays

Sex differences in perception of female body shapes (FINAL YEAR PSYCHOLOGY)
20 pages (5020 words) Literature review
The Quota System
3 pages (753 words) Essay
Women and their race in USA Media
5 pages (1255 words) Research Paper
Gender In The Media
6 pages (1506 words) Movie Review
Minority Women: Body Image, Eating Disorders, and Media Influence
15 pages (3765 words) Research Paper
Race and Representation Master Movie Review
8 pages (2008 words) Movie Review
Drawing on Social Representations in Making Sense of Peoples Career Trajectories
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!