Aside from this, data shall be collected through the use of survey questionnaires developed by the researcher based on the literature reviewed. In addition, 100 respondents will likewise participate, selecting the same through the use of purposive sampling. To better understand the said research methodologies, this chapter shall be divided into the following sections to discuss each topic presented; these are: (1) Introduction, (2) Research Design, (3) Research Approach, (4) Data Collection, (5) Sampling, (6) Data Analysis and (7) Summary. In each of the said sections, various studies shall be cited, taking into consideration the fact that the same have made use of similar methodologies. Research Design In general, the main research design of this study follows the quantitative design. Hopkins (2000) defines the quantitative approach to research as that which focuses on the determination of the relationship between one independent variable and an independent variable. It is usually either descriptive or experimental, based on the different goals that the study aims to attain (Hopkins 2000; Creswell 2009). Aside from the abovementioned, various researchers have mentioned the importance of the quantitative research design in finalizing results as well as in proving and disproving various hypotheses. The researcher deems it necessary to make use of the quantitative design in order to help in the determination of the general perceptions of the consumers with respect to target-based internet marketing. Taking the abovementioned advantages in consideration, the researcher believes that it is through the use of the quantitative method that the former will be able to determine the relationship between the features of target-based internet marketing and the behaviors of the consumers with respect to the same. Hamid (2008) conducted a study in relation to the behavior of the customer’s behavior towards internet technology and internet marketing tools. In this study, the quantitative approach to research was used in order to prove or disprove five hypotheses. Aside from Hamid (2008), Shaver (2007) also made use of the quantitative approach to research in order to investigate twenty-six variables related to demographics in his study entitled “The Impact of the Internet on Consumer Information Search Behavior in the United States”. Research Approach This section has been devoted by the researcher to discuss the research approach that shall be employed in this study. It was previously mentioned that this research takes the descriptive approach in order to complement its quantitative design. Hopkins (2000) mentioned that there are two types of a quantitative research: experimental and descriptive. The experimental method is generally characterized by three elements: (1) Manipulation, (2) Control and (3) Randomization. These three elements signify that the researcher control the situation of the research so as to obtain the data needed (Hopkins 2000; “Ways of Approaching Research: Quantitative Design n.d.). On other hand, the descriptive approach is more concerned with regard to gaining information with respect to the characteristics of the different aspects of the study. According to the article entitled “Ways of Approaching Research: Quantitative Designs” (n.d.), the descriptive study is used in order to achieve the following: (1) the development of a theory, (2) identify various problems associated with practice, (3) justify
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Proposed Title: Factors Influencing Target-based Internet Marketing in China Proposed Methods and Tools Introduction This research generally aims to look into the behaviors of consumers in the People’s Republic of China towards target-based internet market…
Implications of branding strategies and their influence on consumer behaviour are also examined. International marketing environment International marketing is “marketing in an internationally competitive environment, whether the market is home or foreign” (Cherunimal, 2010, p.1).
Conclusion 16 Reference 18 Bibliography 21 1. Literature review 1.1. Introduction China has become one of the important parts in the global economy and no investor or business leader seems to ignore the influence of consumer in China. The preference and taste of Chinese consumers tends to sway demand and thus spend trajectory of the global consumer spending (CNBC, 2013).
From a humble beginning of 100 foreign-owned firms in the year 1979, China rapidly catapulted to a position of one of the most attractive destinations for foreign investment. By the year 1998 the number grew to as many as 280,000 (Facts and details, 2012).
Adopting Financial Product in Emerging Country: Thailand Marketing of Financial Product Financial products or services refer to any product or service which can be traded in the financial markets. Treasury bills and government bonds are most common and widely used examples of financial products.
The evolution of the telecommunication technology since the beginning of the previous decade has played a massive role in introducing a wave of technological advancement and sophistication in the lives of the masses all around the world. It is important to mention that the high penetration of the internet in the last couple of years, along with the factor of steady acceptance of various kinds of sophisticated high end gadgets like the Smartphones, tablets, laptops etc has resulted in bringing a major transformation of technological nature in markets around the world.
Though, the luxury goods manufacturing industry is operating in a favorable environment, there are numerous challenges that are still causing lapses in the development of this industry. These challenges might include globalization of industries, intense competition; majority of the luxury markets has reached to a maturity stage and the highly complex consumer preferences towards consumption of luxury branded goods (Hauck & Stanforth, 2007).
In general, this study aims to make use of a quantitative and descriptive approach to research in order to determine consumer behavior towards target-based internet market in China. Aside from this, data shall be collected through the use of survey questionnaires
ducts and services based on their maturity period, fixed or variable interest paying nature, source in terms of whether that source is deposit taking or non-deposit taking and others (Sathye, 2005, p. 45).
There is a growing realisation amongst experts, academicians and
patterns has always been a challenge not only for new investors who intend to enter the market but also those companies that are already established in the market. There is evidence of strong influence of culture, economic status and age group in the consumption patterns. The
15 pages (3750 words)Literature review
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