Consumer behavior about the target-based internet market in China - Literature review Example

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Consumer behavior about the target-based internet market in China

Aside from this, data shall be collected through the use of survey questionnaires developed by the researcher based on the literature reviewed. In addition, 100 respondents will likewise participate, selecting the same through the use of purposive sampling. To better understand the said research methodologies, this chapter shall be divided into the following sections to discuss each topic presented; these are: (1) Introduction, (2) Research Design, (3) Research Approach, (4) Data Collection, (5) Sampling, (6) Data Analysis and (7) Summary. In each of the said sections, various studies shall be cited, taking into consideration the fact that the same have made use of similar methodologies. Research Design In general, the main research design of this study follows the quantitative design. Hopkins (2000) defines the quantitative approach to research as that which focuses on the determination of the relationship between one independent variable and an independent variable. It is usually either descriptive or experimental, based on the different goals that the study aims to attain (Hopkins 2000; Creswell 2009). Aside from the abovementioned, various researchers have mentioned the importance of the quantitative research design in finalizing results as well as in proving and disproving various hypotheses. ...Show more

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Proposed Title: Factors Influencing Target-based Internet Marketing in China Proposed Methods and Tools Introduction This research generally aims to look into the behaviors of consumers in the People’s Republic of China towards target-based internet market…
Author : ernestinegaylor
Consumer behavior about the target-based internet market in China essay example
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