The main problems lie in the labeling of the food products where the food products are marked as ‘fresh’ or ‘natural’, ‘fatless’ etc for fooling the consumers. The research study has been prepared in order to understand the situation of the supermarkets and the influence of the consumer perception towards these food products on their attitude, behavior while making a purchasing decision. The study will highlight statistical method to analyze and satisfy the research objectives. It will also reflect the results of the analysis followed by recommendations for improving the present situation. Finally, the study will conclude with an insight into the limitations that have been faced while conducting the research study. Problem Definition The consumers always remain cautious about the safety regarding the genetic technology being applied to the foods. They remain aware of the statements of the governments and the scientists. Most of the concerns related to the genetically modified products are based on the hazard analysis and the risk assessment whereas the others are mainly speculative not having any scientific base (Blanchfield, 2003). It becomes important to understand that the issues in food, as well as agriculture, are complex and as a result, the decisions may often get influenced by the environmental, socioeconomic, ecological, legal, moral or other political considerations (Phillips, 2001; Kleter, Peijnenburg and Aarts, 2005). It have been hypothesized that there are number of factors including education, trust, demographics, perception towards benefits and risk, knowledge related to technology etc, which can influence the decision towards acceptance of genetically modified foods (Lusk and Sullivan, 2002; Hossain, et al., 2003; Verdurme and Viaene, 2003; Solomon, et al., 2009). The actual level of awareness of the public and their perception towards the genetically modified food products is unknown. The recent problems are related to the food labeling. The food labeling results in carrying out of fraud business by the marketers related to the date tagging i.e. display by date or sell by date, various issues related to the label content and various nutritional claims. It has been found that the products often contain words like ‘natural’, ‘pure’ or ‘fresh’ in the food labeling. These terms are generally unregulated excepting some of the certified categories like ‘organic’ or ‘free range’. The issues are deepened with several concerning factors. Sometimes the labels contain information which is totally different from the real scenario. For example- the products that are labeled as having reduced fat content actually contains a very high level of fat in it. Sometimes the sugar content in the products is labeled as ‘Corn Syrup’ or ‘maltodextrin’. It has been seen that average supermarkets make use of genetically modified ingredients in the food products.