This research will begin with the statement that the word emoji derives its meaning from two words; emotions and a Japanese word kanji which means Japanese character. Emoji is defined as an image or an expressive face or cartoon that is used to convey emotions in writing on cell phones, texts or online chats. Over the past few years, emoji have gained popularity like never before. This can directly be associated with the rapid advance and the takeover of the social media as primary means of communication. With platforms like Facebook, Twitter, and Instagram among others, emoji have become a more relevant means of communication to most people. There are individuals who find it more efficient to express their emotions with the help of emoji other than the use of words. However, this can be misinterpreted by other people to mean that an individual is poor in writing or has little interest in a given conversation. The popularity of emoji is no doubt at its pick but there is a question about its sustainability in communication. Emoji has a setback of misinterpretation. In as much as they are universal, they can easily be misinterpreted and eventually render ineffective communication. Nonetheless, Wroclawski sees a high potential for emoji to go above this setback and unify global communication. The reason for this is that Emoji does not require special skills to interpret. The use of emoji has turned to be a new language on its own. With over 470 million joy emoji being used on twitter today, this might be the birth of a new language on its own.