CIO as Bridge Enterprise Finance, Marketing, and Sales Functions - Essay Example

Essentially, the underlying concept in marketing is related to the satisfaction of customer needs. Therefore, outstanding companies seek to learn and understand the needs and want of the customers (Kotler & Armstrong, 2010).

Loyalty among the customers is created where there is a quality relationship with the firm that exists. The success of the company mainly depends on the number of customers that exist. Whenever customers are treated as valuable assets to the company, they can identify with it. This also helps them refer others to the firm. More revenue is likely to be generated if the company is sensitive to the needs of the customers. This can also help to ensure the viability and sustainability of the company in the long run in its operations.