Norman’s idea on The Invisible Computer is quite likable (Norman, 2002). Norman tries to establish that emotion which an essential part of life and states that the effective system makes judgments and helps tone to quickly determine the dangerous things in the environment.
Just as indicated by Norman, it is quite true that advances in our emotional understanding have implications on design. Norman explores how emotional appreciation is attached to design. He gives an example of three different teapots and the emotions attached to them which compelled him to use them during different occasions. This explains how emotional design is attached to attractive things. From the discussion by Donald Norman, one is compelled to think exactly like him. For example, those products which are made to use when one is under stress should be designed in a way which is human centered (Norman, 2002). This design then comes with a kind of emotional appreciation from the stress people and can make them more relaxed which enhance their usability through the pleasant aesthetic design. It is quite true that attractive things only work better in situations where aesthetics matter.
Visceral design is simply what nature does, and it is about how things sound, look or feel. Visceral design or aesthetic appreciation cannot be separated from emotional feelings as the feeling, and the looks of a design brings about the emotional feeling. One will surely see a design and love it depending on it use, attractiveness and the emotional feelings it brings. According to Norma 2002, the pleasurable and pleasant aspects of a design usually make a person to feel more tolerant to problems and difficulties (Norman, 2002). The positive affects of a design usually enhance creativity and this make those designs which are human centered to be essential for situations or tasks which are stressful and this how Donald Norman emphasized on the