Besides pros there are several cons of maintaining these connections as well. This is a very grave issue as these side effects are negatively shaping the human society and leading it into a dangerous future. The current report mentions what negative effects these advancements are having on the individuals of the society and thus on the society as a whole. Some future trends of the so called social web are also highlighted along with addressing some measures that should be looked up by governing authorities. This is essential for a safer and prosperous future. INTRODUCTION Social Web is the new terminology with which the visual social connections of each digital device are connected to each other via the internet. The platforms that support the evolution and maintenance of the social connections are various and limitless. Examples of platforms supporting social web profiles are Facebook, Twitter, Orkut LinkdIn etc. The globalization of today’s world sees it as such that virtually every human being is connected to the web in one way or the other.
People connected to the internet have the privilege of accessing all other sorts of information on it. Via the Internet anyone connected to it can stay up-to-date with the very latest information, can telecommute, check stock prices, compare prices and shop online, communicate with others in chat rooms or on bulletin boards, take different online learning courses, learn how to cook food, train tickets and even earn an accredited degree....
BACKGROUND/HISTORY The roots of communications and information technology can roughly be dated back to the advent of ‘telephone’ by Graham Bell in the year 1875 (Saari, 2006). It is the tenure from the analog telephone to the most well equipped cell phones today that modified the lifestyles of their users’ en-route. Thus behavioral changes on the fronts of societies were also exhibited. American computer scientist Alan Kay said, "Technology is all that stuff that wasn't around when (you) were born because the stuff that was around when you were born was just part of the landscape. Like the pencil." Also, McLuhan (1960) said, "The new electronic interdependence recreates the world in the image of a global village" Once, invented the technological changes went on at a very rapid rate, quick decisions were made regarding the changes in each decade. Presently, decisions need to be formulated that would cater to the long lasting consequences of the very advanced changes on the society. The social and economic impacts of these technologies are the most important changes that should never be overlooked. As said by mathematician Konsbruck Lee Robert, (n.d.) “Today, innovations in information technology are having wide-ranging effects across numerous domains of society, and policy makers are acting on issues involving economic productivity, intellectual property rights, privacy protection, and affordability of and access to information. Choices made now will have long- lasting consequences, and attention must be paid to their social and economic impacts.” The social impacts of Information and technology advancements have turned the present human society upside down from what it used