"Blue" Advertising Campaign Case Study example
Case Study
Journalism & Communication
Pages 8 (2008 words)
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Blue" Advertising Campaign Name Course Tutor’s Name Date "Blue" Advertising Campaign Advertising aims at convincing people to purchase either goods or services by a certain brand. For any organization to make a sale, it has to conduct some form of advertising.


For Blue commercials, the main aim is persuading pet owners to use their food to feed their pets. To consider an advert as successful, it must have achieved its purpose; in this case, persuading target market to purchase a product or a service. Methods settled by the company in selling their ideas mostly depend on the main intentions of the advert and the target audience. While some advertisements suit best in the print media, others suit best in the visual media. This is the main reason why different companies exhaustively use a particular form of advertising; but seemingly ignoring the rest. Blue advertisements specifically target the visual media, and to a large extent television commercials. In this essay, I will conduct a case study of the Blue advertising TV commercials, exploring their influence on the people and how well they succeed in persuading people to purchase the brand. Blue pet food is one of the recent brands on an ad campaign aimed at persuading customers to purchase their products. Discussing the qualities and characteristics of the foods to the people, while using previous customers as witnesses to the quality of these foods, Blue definitely captures the attention of every pet owner, convincing them to try their brand (“Blue.com”, 2013). ...
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