StudentShare solutions
Triangle menu

Blue Advertising Campaign - Case Study Example

Not dowloaded yet

Extract of sample
Blue Advertising Campaign

For Blue commercials, the main aim is persuading pet owners to use their food to feed their pets. To consider an advert as successful, it must have achieved its purpose; in this case, persuading target market to purchase a product or a service. Methods settled by the company in selling their ideas mostly depend on the main intentions of the advert and the target audience. While some advertisements suit best in the print media, others suit best in the visual media. This is the main reason why different companies exhaustively use a particular form of advertising; but seemingly ignoring the rest. Blue advertisements specifically target the visual media, and to a large extent television commercials. In this essay, I will conduct a case study of the Blue advertising TV commercials, exploring their influence on the people and how well they succeed in persuading people to purchase the brand. Blue pet food is one of the recent brands on an ad campaign aimed at persuading customers to purchase their products. Discussing the qualities and characteristics of the foods to the people, while using previous customers as witnesses to the quality of these foods, Blue definitely captures the attention of every pet owner, convincing them to try their brand (“Blue.com”, 2013). ...Show more

Summary

Blue" Advertising Campaign Date "Blue" Advertising Campaign Advertising aims at convincing people to purchase either goods or services by a certain brand. For any organization to make a sale, it has to conduct some form of advertising…
Author : mckenziegeorgia
Blue Advertising Campaign essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Blue Advertising Campaign"
with a personal 20% discount.
Grab the best paper

Related Essays

Brand Portfolio Project (advertising)
However, the company has undergone through operational transformational changes since its inception. Although it currently operates as a designer and developer of sports apparel, the company’s first operations focused in distributing products of the Japanese shoemaker Onitsuka Tiger (Frisch 4).
7 pages (1750 words) Case Study
Advertising Campaign
The University of South Australia is a modern and successful university with a rich history. It has various divisions like business, education, arts, information technology; and engineering. It is a major source of Australian higher education offshore. International students make up for about 30% of its students as compared to the national average of 21 per cent.
2 pages (500 words) Case Study
Marketing Campaign
Not only are you driving around in a nice, affordable car, you also can be eligible for tax benefits because the car is environmentally friendly. The Toyota Prius is a win-win situation for everybody, and allows the buyer an environment friendly and ecology minded vehicle.
4 pages (1000 words) Case Study
Advertising Consultation
Our market is growing and each day a new product is introduced in the market. There are so many similar products in the market that can satisfy the same need and a customer makes a choice on which is the best product that suits him. For this case, companies have to ensure vigorous marketing for their product is done to build brand recall and recognition.
8 pages (2000 words) Case Study
H&M Communication Campaign
Involved as she was in every step of the design and production of the fashion line, M By Madonna bears the indelible mark of both H&M and Madonna. Both H&M and Madonna have far-reaching global consumer appeal and research indicates that the said line has tremendous market potential.
8 pages (2000 words) Case Study
Advertising Campaign
The aim of the present work is to analyze advertising campaign from the viewpoint of how advertising campaigns should be performed theoretically and main aspects they should account, and to create new improved advertising campaign. The object chosen for the present discussion is the Sheraton network of hotels, as the task for this paper was to choose an object out of hospitality/ tourism business.The last and the most recent Sheraton advertising campaign was launched on 10th of April, 2006.
9 pages (2250 words) Case Study
Jet Blue Key
The jet blue teams had grown from 10 to a 1000 and with the arrival of each new plane a 100 more recruitment were expected and so within 4 years the employment was to increase to 5000. Ann Rhoades had gained experience and skill to overcome new challenges while she was working with the south west airlines as a Human resource head .She recognized that Jet Blue's expansion goals were far more aggressive than she had ever met before.
4 pages (1000 words) Case Study
Advertising Campaign of McDonalds
The leading position of McDonald's chain of fast food restaurants on the world market is not determined but what it sells,moreover,this particular product itself has more of a negative influence on the public perception of the company.It is important how McDonald's sells its junk food - including creating the company's legend and style,enhancing image and brand,and using effective advertising techniques.There is a kind of rule in the industry of advertising that brand's positioning should undergo at least slight changes every three - five years.Throughout the last several years,McDonald's has actually had two re-branding campaigns that were conditioned by the changing situation on the market
10 pages (2500 words) Case Study
Blue Cross Mistake
They have an excellent, trained and qualified team of professionals who offer prompt, courteous and efficient services. Some of the services they offer include group plans such the Blue cross dental, plans for individuals and family, plans for people with Medicare, retiree
2 pages (500 words) Case Study
Blue jet
Such amenities which have attracted more customers include personalized television with over 20 channels as well as leather seats which are wide and have more leg allowance. Lack of division of passengers into
4 pages (1000 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT