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Journalism & Communication
Pages 3 (753 words)
Quantitative methods Name: Unit Name: Course instructor Date of submission: Quantitative methods 1. Research experts argue that quantitative research methodology, if used properly can produce valuable scientific research. Before making any arguments and conclusions, I will first define quantitative research methodology.
For a method to qualify as a scientific method, anchorage of its assertions should be on empirical and measurable evidence, which is subject to specific principles of reasoning. In science, quantitative methods often measure results of qualitative research such as making an analysis of certain observations, patterns and relationships made. Measurements start with collecting data, and making the use of statistics in analysing this data. Accordingly, quantitative methods use information dealing with numbers and measurements, through tables and graphs, to show results, experiments as well as research. Through quantitative research, it is possible to relate the collected data to a larger population analyse the numerical data and use statistics to draw conclusions and recommendations. As such, if used properly, quantitative research can produce valuable scientific research. In communication studies, quantitative research can provide essential information on the impact of communication studies on students’ overall communication ability. Further, they can provide information on the effects of communication media to the quality of information or the different communication barriers and their effect in the communication process. 2. ...
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