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Journalism & Communication
Pages 14 (3514 words)
COMMUNICATION THEORIES Name: Course: Tutor: College: Date: Communication Theories In professional practice, communication strategies are fundamental requirements that will define the effectiveness with which information is relayed or shared in a particular environmental system.
In professional practice, communication is a sensitive tool that defines the relationship between employers, employees and the customers and the attitude that they have for one another. Consequently, the professional environment requires effective communication mechanisms to build a conducive social environment for every person and ensure an effective flow of information. The purpose of this paper is to analyse the extent to which communication theories illuminate areas of professional communication practice. Communication theories have attempted to provide an abstract explanation of the various elements that define an effective communication process as one way of modelling competence in communication. Whether an individual intends to relay information, persuade, trigger a response, or explain a phenomenon, the choice of the mechanisms of information flow and communication techniques will determine the success of the intended purpose of communication. Most scholars have arrived at a concession that the choice of word, media and the channel will be determined by the kind of communication, either social or official, and the audience that receive the information (Emory, 2006, p. 22). ...
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