You must have Credits on your Balance to download this sample
Journalism & Communication
Pages 5 (1255 words)
Application paper 1 INTRODUCTION The Symbolic Convergence Theory of communication (SCT) was introduced by Ernest Bormann, based on the principles earlier propagated by Robert Bales regarding communication. This theory consists of certain basic tenets that imply towards the various numbers of features associated with the regular group life wherein communication plays a major role to examining the gradual emergence of leadership qualities, decision making skills, normative behavioral traits, and cohesiveness within the team…
Correspondingly, the fundamental features of the theory will be elaborated in this thesis, along with their application in the real life experiences. Criticisms of the theory will also be paid due significance in context to assess the applicability of the theory. DISCUSSION Key elements of the theory. SCT, as described by Griffin (247-250), is a universal theory within the broad framework that accounts for human communication. Precisely, SCT focuses on learning the sharing process of emotions and values in a small group, defining those as fantasies. The SCT communication is also used to observe the cohesiveness of a small group, wherein it is assumed that individuals will tend to dramatize their messages to a larger extent when confident in the group. Notably, communication is used to create a bond between small groups of people. The theory revolves around the emotions and fantasies of the people in a group wherein the conceptual framework of the theory attempts to analyze shared symbolic meaning, which lies at the fantasy theme a person desires. ...
Not exactly what you need?