The question that has come up today is whether in reality the images that people have on the social networks are their real images in the society. Indeed, the images portrayed in the online presence are virtually different from the real images of the people in society. Facebook is a social site that has garnered a lot of favoritism from its subscribers since the day it was launched back in the year 2004. Today this social site has attracted over a billion users and the rate is subscription is increasing tremendously. Just like other social sites, Facebook has revolutionized to become an accommodating service that diversified users can use to meet their specific needs. The service now allows users to have access to marketing pages, make video and voice calls, share their opinions, message and even follow your favorite friends (Ryan, 2011). When I learnt about Facebook after my high school education, I was excited by the fact that this was a celebrity site that already existed among numerous members of my social spheres. I admired the kind of fun that this site was offering to its users but with less exposure to the internet I remained passive in the matter although was already building from my colleagues who were already accessing the site. One year after my school education, I finally had a better phone and more access to the netculture and this was the best platform to start my account. One of the reasons why I decided to join Facebook and not any other site is because it was one of the famous sites in the world today and it was the term in the words of many youths during this period. Secondly, I was fascinated by the flexibility of this site and the numerous services that I could enjoy from this site. The first dialogue box in the Facebook account was “what’s on your mind” a feature that I like because I could update my message of the day and all my friends would respond to this message, and we would spend a whole day replying to these messages. Also, I was able to choose share personalized message with my friends through the Inbox option and this was this was a private and secure service that concealed most of my private life. Later, when I learnt that I could make a video call with my Facebook account, I found myself more attached to a free wireless internet service that provided in my college. In a nutshell, Facebook has remained a favorite site that has, as I intended, kept me relevant in the social circles. Today, the dynamic internet culture has led to the development of multiple social sites that are specific in functionality and that offer a wide range of services that are synchronized to its primary purpose. While social sites such as twitter, Facebook and WhatsApp are dominated by socialites, others such as Linked In is meant for career purposes and is dominated by professional seeking to share more professional information. Payton and Claypoole (2012) have pointed out to the multi-identity nature of the people in their online presence. Principally it is impossible to tell the identity of a person from their online presence as the media provides the people with the chance to make virtual images of themselves that may not at all reflect their image in the society. While a person may appear naked in one on social sites, they may look totally different in a more professional site
Online Presence Name: Course: Tutor: College: Date: Online Presence The 21st century is the period of convergence in which the internet technology, the media content and the communication networks merged to redefine the wheel of social relations. Today, technology drives every aspect human life including their social networks, business, access to information and communication that are diverting away from their former traditional patterns…
Leading 9 Share the Limelight 9 Performance Improvement Characteristics 10 Prioritize Projects 10 Solid Thinking Skills Development 10 Developing Discernment 10 Self-Development Characteristics 11 Know Thyself 11 Seek Feedback 11 Gain Confidence 11 Training 12 Conclusion 12 References 14 Appendix 15 Abstract Executive presence is possessed by a person who has a confident and a strong persona.
Because of this, credit cards are also tied to identity – they enable people to purchase items which are an outward manifestation of one’s identity and how one feels inside. Being able to afford the right car, the right designer clothing, the right television are badges of honor for certain people.
This term can be used in various situations in everyday context. When used in the context of internet, it gives a slightly different perspective or meaning. The term “Web presence” is used to denote both website as well as the web servers. When one talks about presence in the web, it denotes the website and when one focuses on physical presence, it is the web servers.
In this regard the aspect of branding comes into play as brands are essentially used by consumers to distinguish between products and services. In this regard brand community also plays a crucial role in the consumer behaviour of customers. In literature the term brand community as coined by Muniz & O’Guinn (2001) is defined as a specific, non geographical based collection of individuals who share a common belief and faith about a particular brand.
Today, however, things have changed drastically. Now, through the internet, celebrities often have direct contact with their fans – this contact is not always two ways, but the celebrities can usually voice their opinions much better to many fans who have an interest in them.
On the other hand, commerce involves exchange of services and products, sales and purchases within the set of a business. Therefore, E-commerce incorporates electronic means and different technologies to conduct business itself.
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