StudentShare solutions
Triangle menu

Media audiences and Media geography - Essay Example

Not dowloaded yet

Extract of sample
Media audiences and Media geography

A potential representation of the traditional media is the folk media that projected the communication channels of the ancient societies. Modern media has a very different and advanced mechanism of mass communication. The mass media in the contemporary age is one of the most effective systems of life support that has pronounced effect on the global future and has the widest distribution all over the world. The contemporary age is essentially the age of information, in which the social and environmental issues continue to grow, that imparts the need of transition to a sustainable economy for every nation. “There has also been a healthful and general realization that the emphasis on “mass” audience – meaning an audience of individuals in lonely and direct contact with mass communication was never accurate” (Schramm, 1960, p. vii). The distinction between the audience of the past and the audience of the new age is imperative for the media to customize the content according to the every-changing and modifying needs of the audiences in an increasingly culturally diverse and globalized world. Media has a very strong influence on the society. Klapper (1960, p. 5) defined the consideration of the mass media as a compulsory and sufficient cause behind the effects observed in the audiences as short-sightedness, and recommended the consideration of media as just another influential element amidst other influences. “[I]t is the presumed power of the media to capture and sway the hearts, minds and behavior of the national public that account for both the fear and anxiety, and the hope and excitement, with which the media are regarded” (Fejes, 1984, p. 219). Media has always been both a trend-setter for and influenced by the audiences of a particular point in time. “The media are crucial in the social circulation of discourse and thus play a formative role in social and political change” (Fiske, 1996, p. 10). Media places immense emphasis on the likes and dislikes of the audiences because the success of media fundamentally depends upon the approval of the audiences of the content that the media shows. The first and the foremost basic principle that every would-be programmer is taught through every handbook is “know the audience” (Ang, 1991, p. 19). “In order for television to achieve its work – that is, to make meaning and produce pleasure – it has to draw upon and operate on the basis of a kind of generalized societal common sense about the terms of the society and people’s social location in it” (Gray, 1995, p. 9). The research culture has evolved greatly over the passage of time. Although research has been a necessary part of the spread of knowledge in all times, yet the research was never as rampant as it is today. In the past, it was easy to advertise a product by just showing the models endorsing them as the audiences understood that the technology was not quite developed to expect every product to be made after a lot of research. Besides, the audiences themselves were too uneducated and far from being the part of a research culture to think on these lines. Over the decades, there has been immense advancement in technology which has played a fundamental role in the development of a research culture all over the world. Today, scientists are equipped enough to ...Show more

Summary

Media Audiences and Media Geography The media can be broadly classified into two main types; the traditional media and the contemporary media representing the audiences of the past and those of the present respectively. The traditional media represents the traditional ways of mass communication that were adopted by the ancient societies…
Author : eloyherman
Media audiences and Media geography essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Media audiences and Media geography"
with a personal 20% discount.
Grab the best paper

Related Essays

Media Audiences Are Manipulated, Passive Audiences. Art and Branding
The field of fashion advertising the major fashion institutions such as Gucci, Prada and media such as Allure magazine produce the desired effect by the use of people that are talented to the most in creating the most persuasive and emotional images which can be attained by the media (Merskin, 2004, pp.
12 pages (3000 words) Essay
Media Audiences
The paper tells that the term ‘audience’ has been defined in different and overlapping ways, from the definition deployed by pioneers in the field of mass media research, to definitions found in more recent debate and theoretical dispute. Using examples the researcher briefly discusses differences in defining the term “audience”
8 pages (2000 words) Essay
Media Audiences
The paper tells that the growth of media influence can come under vision with the fact that with the initial expansion of media populace of the world made use of telegraph, then radio came into existence and with the expansion of such media newspapers and magazines came under sight and nowadays internet has taken over all other sources of media.
12 pages (3000 words) Essay
Media
6 Drawbacks of television media……………………………p .7 Conclusion………………………………………………….p .9 Works cited ……………………………………………….. p. 11 Outline Mass media has many avenues through which they can get to the members of the public who are the targeted and end users.
9 pages (2250 words) Essay
Media Audiences
.., it is still, at all times, up to the individual audience or reader to interpret and respond. This unavoidable process in the communication between the media and the audience keeps the audience active, because each individual involved in a never ending cycle of interpretation.
7 pages (1750 words) Essay
Media Audience Essay
Audiences are both a product of social context (which leads to shared cultural interests, understandings and information needs) and a response to a particular pattern of media provision. Thus, an audience can be defined in overlapping ways: a) by place, b) by people, c) by type of medium or channel, d) by content of its messages (e.g.
16 pages (4000 words) Essay
In what sense are media audiences (a) active and (b) powerful Discuss with reference to the strengths and weaknesses of 'active audience' theory
are both a product of social context (which leads to shared cultural interests, understandings and information needs) and a response to a particular pattern of media provision. Thus, an audience can be defined in overlapping ways: a) by place, b) by people, c) by type of medium
16 pages (4000 words) Essay
Media
It will also draw the connection between media production, media textuality, and media reception. The Cable News Network (CNN) produced a report entitled,
2 pages (500 words) Essay
Media Audiences
Media audiences may be defined in regard to location, size, consumption and subjectivity. Location of the media locally will raise question concerning regulation and control. Audiences
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation