The codes were launched in March 2009 in an attempt to review the entire CAP code. Through this a new UK Code of Broadcast Advertising (BCAP Code) was created and it was made sure that the two codes were efficient in their function and that the two were always updated to meet the changes that took place in the market and technology as well. Following the launching of the two codes, 30,000 responses were received from various organs such as the parent and children groups, consumer protection bodies which were then considered by CAP and BCAP and this later on resulted to the new versions of the codes. The codes were then enforced by the Advertising Standard Authority (ASA) which enforced them on behalf of OFCOM. ASA has the power to impose sanctions for non-compliance and this means that the two codes any legal force but work under the control of ASA. In other words the two Codes only supplement the law. However, the 12th edition of the CAP Code came to force in September 2010. In order to be able to state the reforms that I think are necessary in the CAP/BCAP it is important to understand the rules that are currently being applied in the two UK Codes. In that way it will be easy to easy to give an adjustment or if a new rule is necessary. It is also important to note that the Advertising Codes are kept up to date on daily basis meaning that the codes change frequently. The BCAP Code applies to all advertisements and program sponsorship credits on both the radio and TV which are specifically licensed by OFCOM. The Code was intended to outline to the advertisers and their broadcasters of the standard expected from their advertisement and at the same time protecting the consumers from being misled and from false advertisements. ASA expects all the broadcasters licensed by OFCOM to be having good knowledge of these codes and ASA avails them in their website www.asa.org.uk. The BCAP Code is in many sections and it will be important to look into all the sections individually so as to see which reforms are necessary. To be specific there are 32 sections under the BCAP Code and the Code operates as a rule. Let’s start be looking in each section and stating the necessary reforms necessary. Reforms 1) Compliance The principle of compliance is that the advertisers should not by any means mislead the children or the adults in their advertisements. The broadcasters are also expected to check the ASA website in order to get new adjustment so as to comply with the code. Some of the rules that should be reformed under compliance are rule (1.2 and 1.3). Rule 1.2 says that “advertisements must be prepared with a sense of responsibility to the audience and to society”. This rule should be added some weight by including the social responsibility of the broadcasters. As for rule 1.3, ASA website should be included in the statement “Advertisements must comply with the law and broadcasters must make that a condition of acceptance”. This will act as a point of reference for the broadcasters. 2) Recognition of marketing communications This is the section two of the code and the rule in this section should be read in conjunction with all other parts of the Code and especially section 32 (scheduling of advertisements). The rules that should be reformed in this section are rules 2.5 which apply on radios only. The rule should include the exact number of advertisements read
[Reforms necessary in the UK CAP codes] By Insert Your Name Presented to Course Institution Name, Location Date Due Introduction The Committee of Advertising Practice (CAP) is a self-regulatory body whose main function is to create and maintain the UK Codes of all the Non-broadcast Advertising, Direct Marketing communications and Sales Promotion…
uniforms in educational institutions. In order to support this statement some list of arguments are discussed below: Right issue School uniform is mainly a “right” issue. Firstly one have to identify why there is a need of uniform in schools. In all schools students are made to learn the difference between right and wrong things.
At this juncture, corporate firms entail a high degree of market competition with each other. Advertising, sales promotion and marketing have become the most important sources of success for an organization. The percentage of the total turnover invested on advertisement and promotional purposes by the consumer goods companies are increasing with time.
Therefore, owing to the power to influence and shape the attitude of the people held by advertising, there is a need to practice ethical and responsible advertising, that ensures that brands and products are promoted in such a way as to guarantee that people are not mislead or influenced to engage in a purchase behavior that might eventually be harmful to them (Moore & Murray 2011 p295).
With the haphazard and hasty construction of structures in the 19th century, the insurance industry instituted the regulation of fire safety in buildings. Before, fire safety concerns were only a function of local and state governments. Through the initiatives of the National Board of Fire Underwriters (known today as the American Insurance Association), the National Fire Protection Association (NFPA) and the Underwriter Laboratories, building and fire safety codes were developed and refined.
s origins in the United States of America, when a lawyer by name Boyden Gray first proposed it as an effective mechanism, to control the emissions from the various industries across the country. Ever since this most of the nations across the world have adopted this Cap and Trade
On other side, the peers and friends to these children also play a role in character formation of the children. However, does this influence affect the entire life of a child? In efforts to answer this question, this paper studies particular children and
Such include use of renewable sources of energy such as solar, wind and wave energy. The United States government has come up with rules and regulations aimed regulating the amount of carbon dioxide emissions into the atmosphere. The United States
Many schools are still brainstorming on which way to go. It is due to this reason that some schools in Long Beach Unified School District initiated mandatory uniforms for all K-8 students in 1994. What followed was a 76% reduction in all incidents of school crime, including assaults and weapon violations, within one year.
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