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Final Exam

For instance, Paley advanced the company’s business plan by improving its associate relationships where unlike its rival NBC who paid affiliates for every sponsored show they carried out, CBS gave out its sustaining programs free of charge as long as the station could run each sponsored show; hence increasing the number of affiliates and as well as the company’s profits. Prior to increasing the number of its affiliates and making profits, CBS also transformed its presentations by inventing a system for color television, an aspect that made the company progress by acquiring many viewers (Hart, 2004). In addition, Paley changed the general perspective of the recording industry, filmmaking, publishing, and other sections in the media industry. Ideally, Radio was the backbone of CBS in the early 1950s and as television network gradually took over, the radio stars and programs migrated to the new medium. This was the point through which Paley changed the way he run the company because the workload and responsibilities of watching over both the radio and television business and at the same time beat the rival NBC turned out to be a challenging task. Therefore, with an aim of curbing the huge tasks ahead, Paley appointed Frank Stanton to help out, while Paley concentrated on improving the new acquired television network (Rogers, 2000). The efforts evidently yielded positive fruits because Paley managed to improve the newly acquired the newly acquired television network. At this point the CEO invented the color television system and went further to improve the general television network business by erecting two towers of power where one stood for entertainment while the other tower dealt with the news. In general, CBS move from radio to television changed Paley’s personality and career because the event set a platform for him to prove his expertise in the industry; hence, ranking him among the great inventors of the modern technology. How American television has changed the way it represents women for the better in current times Unlike in the past, the current American television has changed the way women are represented because women in the past were supposed to be submissive, get married, keep a home, give birth, and look after the children while the man went out to work and dominate the society (Donaldson, 2012). However, the current woman as depicted by the television is quite different looking at the obvious example of women like Oprah Winfrey, Diane Sawyer, and Tyra Banks. The current women as represented by the American television are independent, single, and hold a strong and positive position in the society. For instance, the movies produced between 1990 to date depict women competing in the political arena and their involvement in the corporate world where they work as CEOs, the movies also show women in the battlefield as armies among other progressive posts. This means that contrary to the past where media degraded women, it is currently promoting women personal rights and their careers (Donaldson, 2012). Prior to the current movies, the soap opera in the current American television greatly promotes women by presenting their personal issues like relationships and the domestic setting where the woman shares equal responsibilities in the society just like men. In these soap operas, the television presents educated women who choose the ...Show more

Summary

CBS Transformation Name Institution Date CBS transformation The author of the article “William Paley’s obituary” in the New York Times 1990 bearing the name Jeremy Gerald talked about CBS Corporation transformation. In this case, the writer meant that the CBS broadcasting company changed tremendously towards progress since William Paley took over as the leader (Gerard, 1990)…
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