Final Exam Essay example
Journalism & Communication
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CBS Transformation Name Institution Date CBS transformation The author of the article “William Paley’s obituary” in the New York Times 1990 bearing the name Jeremy Gerald talked about CBS Corporation transformation. In this case, the writer meant that the CBS broadcasting company changed tremendously towards progress since William Paley took over as the leader (Gerard, 1990).


For instance, Paley advanced the company’s business plan by improving its associate relationships where unlike its rival NBC who paid affiliates for every sponsored show they carried out, CBS gave out its sustaining programs free of charge as long as the station could run each sponsored show; hence increasing the number of affiliates and as well as the company’s profits. Prior to increasing the number of its affiliates and making profits, CBS also transformed its presentations by inventing a system for color television, an aspect that made the company progress by acquiring many viewers (Hart, 2004). In addition, Paley changed the general perspective of the recording industry, filmmaking, publishing, and other sections in the media industry. Ideally, Radio was the backbone of CBS in the early 1950s and as television network gradually took over, the radio stars and programs migrated to the new medium. This was the point through which Paley changed the way he run the company because the workload and responsibilities of watching over both the radio and television business and at the same time beat the rival NBC turned out to be a challenging task. ...
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