Over the past three decades, we are witness to rapid developments and advancements in technology (Poole, 2011). It is changing the world’s perspective of various subjects in life. Creativity, for example, is being enhanced greatly through the vast number of technologies invented…
A number of basic digital hardware and software are within the financial reach of many artists, stimulating more interest, creativity and positive inspiration. The Arts are a vast subdivision of culturally stimulating and creative outlets, in which the artist expresses himself, or his perspective toward one or more aspects. There are various branches of the Arts: Visual Arts are art forms that are essentially visual in nature such as Drawing, Painting, Sculpting, Photography, Filmmaking, Computer Art, Plastic Art and Applied Arts. Literary Art involves expression through the art of written words. It is creative writing based on historical or factual information, or just original imagination, such as poetry, essays, prose, drama and autobiography. Performing Arts are art forms in which artists use their physical presence, body or voice to convey artistic expressions. These art forms include dance, music, opera, theatre, spoken word, circus arts and musical theatre. Fine Arts are art forms developed mainly for aesthetics and/or concept. Commonly included are the visual art and performing art forms, such as painting, sculpting, collage, decollage, assemblage, installation, calligraphy, music, dance, theatre, architecture, film, photography, conceptual art and printmaking. Technology, if used positively, is a massive transition from reality to creative stimulation in the Arts. It is evolving in major focus of the Arts, mainly in terms of Marketing and Public Relations. Arts Marketing Marketing is defined as a sound, effective technique for influencing behavior and creating successful exchanges (Bernstein, 2007). It involves finding new areas for improvement, new areas where an organization can develop its approach to customers in the long-term benefits of each party. Arts, in relation to Marketing, involves reflecting vision and commitment in relevance to the relationships of the customers and the organization, enhancing the artistic mission of an arts organization, building a long-standing exchange with customers and exhibiting arts as a form of creativity and passion to a specific or vast audience (Elizabeth Hill, 2003). Arts Organizations are non-profit organizations usually in the form of an association or foundation. These are formed for the purpose of developing and promoting the work of artists in various visual and performing art forms such as film, sculpting, dance, painting, multimedia and poetry. Such organizations are mainly museums, theatres, concert, and opera halls. Although these platforms have existed for centuries as a form of artists’ retreats, the development of government organizations such as the Arts Council of Great Britain, The Canada Council, The New York State Council on the Arts and the National Endowment for the Arts, have helped, as all of these organizations award grants to help promote the growth of art and culture. Arts Marketing seeks to capture an audience and advance the artistic abilities of art organizations accordingly. It aims to create inspirations for creativity and exhibit it where it is appreciated. In terms of Performing Arts, various theatres and concert halls advertise for publicity and artistic appreciation. This exhibition of creativity also helps the performing artists gain incentive to improve their skills and develop interactive abilities. As newer technologies evolve, customers have grown to expect more customized experiences of the Arts. High technology has made possible and common for people to exhibit their own art, place orders at any time of day and find virtually any kind of information they seek. The Arts organizations that use modern technologies to exhibit various forms of art (visual, ...
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intensely determined by new communication media channels and information technologies which further gave rise to the need for better perceptions which can be expressed as the linkage between technology, culture and everyday life. Several cultural studies have been performed