Journalism & Communication
Pages 12 (3012 words)
Critical Discourse Analysis and van Dijk: Analysing Barack Obama’s 2012 Victory Speech Introduction Teun van Dijk (1993) is interested in how discourse affects power and dominance. As discourse can be used to reproduce or challenge dominance, this is where van Dijk’s interest lies.
It may also result in oppression of groups based upon gender (Clegg, 1975). Van Dijk (2006) also states that much of what goes into discourse is an attempt to manipulate the audience. Therefore, the central crux of the CDA is how words and discourse is used to control different groups. They must work to change the minds of others, so that these groups’ minds and thoughts are more in line with the groups in power (van Dijk, 2003). van Dijk (2006) looks at the context of speech, as well as examine the discrete parts of the speech for a linguistic analysis, including grammar, style, pragmatism, etc. Included are examinations of sociopolitical contexts, as well as look at how a speech is used to manipulate other groups (Furnham, 1981). Van Dijk (1995) is also interested in how discourses advance ideology. According to van Dijk (1995), ideologies are cognitive, social, sociocognitive, are not true or false, have varying degrees of complexity, have variable maifestations, and are general or abstract. By stating that ideologies are cognitive, van Dijk (1995) states that ideologies are individualistic, which means that the individual has a system of ideas, thoughts, beliefs, judgments and values. An analysis of discourse Van Dijk (1978) further breaks down how discourse should be analysed. ...