Public relations in media and cultural contexts (1/2) - Essay Example

Culture in media features a gap in system of life in which certain meanings and values can be expressed through arts or education. This paper will analyze the use of media propaganda as a tool of public relation to influence the diverse cultural practices in the market. Discussion Apple Company has applied the practice and the use of media public relation in influencing the customers. Apple Inc is a competitive company in a competitive market because its commodity compatibility and hardware are oriented to clients need. A. The numerous transformations in apple Inc during the years from inception to the present time includes several strategic management variations initiated by the use of media public relations.

In so doing they have promoted their equipment and software transformation (Sigmund, 2007). The strategy application led to the creation of the Apple II that became more users friendly and focused on consumer industry. With the sales increase, the management progressed with the alteration of the company strategy in order to promote its products in a bigger market share as possible. The strategy became a large development to all consumers with the company adverts in media. (Nixon & Gay 2002). The main issue is how to support a balance between promoting the products without interfering with customers perceptions hence the need to apply propaganda and animated adverts.

This leads to establishing the formulation of ideas in the market structure while supporting the results of the outcome formulation. The Public relations, media and culture constructs fundamental systems that emphasize the need of media use. The appropriateness of the public relations to issues that may be above the organizational procedure is the consideration of the targeted culture (McNair 1998). To support this apple in one of their adverts claimed that their products lit up the same parts of the brain a religious deity does.

The company further hired an evangelist named Guy Kawasaki to take the message back to the consumers. The preacher-getting job done took on the streets to emphasize the BBC excerpt in favor of the company. Though it may seem propaganda, the believers were satisfied and were converted into a potent marketing force to grow the universe of customers. This was dubbed “Creating Customer Evangelists” The concept of marketing applied here was to entice the religious culture while maintain good public relations.

The impact led to slogans of “one brand one product one religion.” (Rodriguez, 2012). Integration of Public relations in media and cultural contexts into a business may be characterized by an application of the principles propaganda, which can be helpful if used in the context of the particular culture. The integration of Public relations in media and cultural contexts in any business may ensure consistency in sales and customers perception as well. The website as a modern tool of media uses secondary materials for information sources hence the likelihood of propagating created marketing strategies.

The media sources that market Apple consisted of journals, books, reviews on articles and writings by prominent icons in the music industry. According to Baran (2012), the magic bullet theory explains that propaganda is powerful enough in penetrating most people’