Sports Organization Communication Proposal - Assignment Example

Sports Organization Communication Proposal Brock Introduction. Efficient communication is fundamental in any organization. Communication acts as a foundation of all aspects of an organization. Effective Communication is the building block of many organizations. . Communication acts as a resource of information and facilitates the decision making process thus helps in highlighting other courses of action. Some strategic benefits of efficient communication to an organization are; clear avenues of communication can result into development of fresh ideas in innovation. Employees who acknowledge the significance of communication in their work environment will concentrate on making improvements and identifying opportunities for progress. Communication facilitates development of an individual’s attitude. A well informed individual will always portray a good attitude compared to a less informed one. Effective communication can create a culture of customer ambassador. Well informed workforce talk about their organizations products, culture and services and its reaction to any problems. The great role they can play is to act as ambassadors to the society, and other business associates. Employees can also be trusted sources of detailed information about rival organizations products. Effective communication furthermore encourages strong relationships. Loyalty and trust are vital aspects in any association and both are improved by communication that concentrates on relaying on crucial information and offering positive responses to achieve personal needs. Poor communication occurs in any business environment. An organization may be faced with the following problems if effective communication is not adopted. Lower efficiency; whether oral or written poor communication can hinder the productivity of employees in an organization, for instance letters that need approval, unnotified meetings or presentations and unclear emails that need explanation. Therefore employees become less encouraged in performing their duties. Organizational communication skills affect the moral of its workforce. A highly collaborative and communicative business environment encourages employee creativity, inspiration and output. Poor communication demotivates the workforce because they will be required to attend boring dull meetings where they are issued unclear orders on assignments causing confusion. Poor communication can lead to the decline in innovation. In a situation where employees are less motivated they will be incapable of handling organizations vital projects which in turn cripples the business capacity in innovation. The ability of a company to create new products is equal to the ability to effectively communicate fresh and thrilling ideas and development (Pedersen, Miloch, & Laucella, 2007). Media relations policies. Brock Athletes carry the institutions name with pride whenever they represent the institution in national or state competition. When Athletes and Coaches across all games departments’ teams manage their media communication, they should send copies of all media communication or public releases to the Communications Department to help with the follow up of any later media reporting that features the University. They should further give notifications to all staff members serving in the Communications Department Board of any pre planned media consultation or articles that focuses on Brock. The Communications department should further be consulted prior to media messaging or comments that may be addressed in any media coverage. The Universities’ Director of Communications and Public Affairs act as the official University spokesperson. He/she together with the Director of Media Relations are the main first contact between the University and the media. They speak about Brock’s official stand on issues of university significance or wider interest. Or for situations that might be responsive, in discussion with the right Faculty or department. All news media investigation about such issues should be referred to them. Usually, the Director of Communications will collaborate with significant University officials to develop messages or responses that deal with the situation as well as the University’s position. Depending on the nature of the situation, another institutions official may be chosen to act as spokesperson, with support from Communications staff members. Handshakes are a quick way of forming an opinion about someone. Likewise when an individual begins to give out a presentation his/her audience will make up perceptions of the presenter within the first six seconds. Normally before we communicate an audience has already formed opinions about us. Non verbal communications are very vital in creating initial impression. Non verbal communication can be made through bodily gesture such as facial expression where an audience can gauge a fake smile from a genuine one. An anxious, nervous face is normally tight and inexpressive. Posture is another important non verbal communication form. It might signify nervousness or confidence. An audience pays more concentration on what your body portrays than what you say experts indicate. Also appropriate dressing is fundamental. Our dressing is often the initial thing that our audience notices when making first perceptions. What an individual puts on portrays certain character traits. It is important to know and understand an audience before making any presentation. Public relations policies. The University legal counsel handles all court issues involving athletes. The athlete and the department coaches must work hand in hand with the legal counsel to address any court cases. Legal issues should be handled internally and to avoid any media outrage. If any media announcement regarding any Brock University athlete must be made, content of coverage must be approved by the Director of Communication and interview questions is reviewed. All games department must come up with a set of procedures that are important in keeping a crisis from blowing out of control especially among student athletes and coaches. In the incidence of a crisis coaches and athletes are required to contact a staff member of Brocks Catastrophic Management Team. If the incident takes place during practice the athlete and the trainer present will inform the athletics chairperson who will start executing the procedures. In the absence of the trainer, senior coach must handle all notifications. If the crisis is complicated for example when games teams are on tour, every team must have one individual assigned to function as a spokesperson normally the trainer or the head coach. The individual will collaborate with local authority and collect information for the CIMT until an affiliate of the management team is able to discharge them. Facts must be gathered accurately. Brock University should commit to sponsoring community based events. These initiatives are fundamental in raising the University’s students profile, engage alumni contributors and parents. The main objective of sponsored community events is to develop personal community capacity and welfare by nurturing a culture of all-time learning in the Niagara area. The University must involve community leaders and partners in initiatives such as student sponsorships, community events sponsorships and attendance, organizational relationship. The University should be up to date with community needs. Brock can attaining its objective through several partnerships and programs by offering participation in community sponsored activities also in college and after college programming for the youths. Community sponsored learning encourages leering opportunities for families and adults. The core principles that might direct Brocks is that University ought to consider learning as a social and active process, all individuals as teachers and learners. The University should acknowledge the significance of diversity difference for development and learning. The University’s programs should be tailored to foster dialogue, collaboration and hands-on learning. Brock University must advertise through local, state radio and TV stations and tribunes too. Brock University senior games coach must encourage a compliance atmosphere during local, state or institution games. The University’s senior coach is assumed to be accountable for the conduct of all sports administrators and deputy coaches who answer directly or indirectly to the senior coach. The head coach shall encourage an atmosphere of compliance within the University’s program and will supervise conduct of all deputy coaches and administrators involved with the program Print and Electronic Communication. The University acknowledges the rising percentage of internet users over the years especially among the youth. Brock communications department launched Brock University Facebook and Twitter fan page. Its aim is to keep students and those who would like to join the institution with recent and updated news on Brock. The University also uses the website to communicate with the public. The website basically targets the older generation who are not fans of social media. Brocks University website must features ; a virtuous campus tour of the areas such as Career Module, Financial Aid Award Estimator, Event Calendar, Mentor Search, Online Admissions Applications, Comparative View, Distance Search, Distance Learning and Catalog C-Info Requestor. Other than the University website and official website and social media fan page, Brock launched an email where the public can send there queries about Brock, the University also send digitized newsletters. Brock Athletes may use their department staff or personal consultants to communicate their blog announcements. All updates must go through the Communication Department Information director for approval. Brock University must apply digitized advertising such as the internet, local and national TV and stations to makes its announcement to the public. Print media such as newsletters, brochures and flyers, newspapers and magazines can also be used for advertising. Some advantages of using print media are magazines and news paper never go out of recognition. Print media is the best method of targeting a specific audience. Advertising through print media have an extended lifespan and better performance even though it’s different from one method to another. Magazines normally have a longer lifespan. Advertisements posted on print media can be read for more years unlike those on digital media. Newspapers and other print media also have a huge target audience in most instances the materials are consumer friendly (Pedersen et al, 2007). Print media also offers an institution the advantage of special advert placing. Placing a whole page advertisement raises visibility and draws more focus. One major benefit of digital media advertisement is that it reduces cost. There is no use of printing companies because content can be uploaded directly to the target audience website. Social media is the new craze of communicating. Sites such as LinkedIn, twitter and Facebook are frequented by a large youth audience. People are frequently subscribing in to theses sites because they are easily reachable. Digital media further enables institutions to connect with target audience on an interesting desirable platform. Websites are tailor designed according to the audience interest. Reference. Pedersen, P, M., Miloch, K.S., & Laucella, P.C. (2007). Strategic Sport Communication, Champaign, IL: Human Kinetics. Read More