Bravo Media Greenlights New Public Relations Competition - Business Plan Example

Public Relations Plan for Patton PR Fall A Bravo Media Green lights New Public Relations Competition Contents Company Profile 3 2.Target Audience 4 3.Objectives 7 4.Strategy 8 5.Tactics 8 6.Schedule for events 9 7.Budgeting 11 8.Evaluation and Analysis of the Plan 11 1. Company Profile Bravo Media INC is creative agency that has shown growth and success in experimental and post media productions. It has been one of the most innovative agencies that have shown consistent growth for almost two decades. Noteworthy projects that accentuate her performance and success were campaigns that were designed for Beyonce, Justin Bieber, HBO, UNILEVER, IBM and Lacoste etc. Simple title animation and film shootings are transformed with a fairly good level of successful prognosis in stereoscopic production that has a huge demand in media industry. The final production that is an expeditious process of pre-visualization and finishing is competitive enough to bring success to their name. Bravo Media has a name that on the face of its competitors like, BCN communications, Arlo, 3CD, has brought clients confidence. Resent joint ventures and partnerships with SGP, Silicon Graphics, Sony and LG has taken Bravo Media INC to new heights of success and fame. Specialties offered by the INC are: a. Experimental Agency b. Post Production c. Projection Mapping d. Production e. Television and Film f. Green Screen Rental This document is a public relations plan that provides for a framework and line of action for the production of a competition series. Since the plan is generic and is pitched for a series of competition episodes, each episode is divided into three stages/ rounds. The public relations challenges/ tasks will be conveyed to the competitors and by the end of third stage an evaluation will be done to notify the successful individual/ group. A number of episodes will be designed which will entrust the competing groups with public relations tasks and these episodes will finally end up in a season finale bringing talent ahead. Epitome as a subsection has been added in this section that is an expeditious involvement of women of age group 25-45 which are required to contest each other. Main aim in this competition is to bring awareness related to parenting and child rearing. Present level of awareness will be increased and the sponsors that are related to the products and services for this walk of life will get special attention. However the contestants are required to actively participate in the competition. The winner of the season will be offered to work for The Patton Group and will get $ 50,000 and Public Relations bragging rights. First stage of such a project is reaching out to the potential contestants. This stage is accomplished by arranging a tour for casting events. The selected markets are a. Los Angeles b. New York City and c. Dallas 2. Target Audience The public relations tasks are exclusively designed for arranging a competition. These tasks will evaluate the abilities and determination of individuals for the comparison at the end of each episode. It is pertinent to mention that the tasks and their nature have specific audience. This audience is noteworthy so far as its accomplishment requirements and pre-requisites are concerned. For example the nutrition plan includes work and assignments from those individuals that are directly or indirectly connected with public health, nutrition and dietitians. Thus for the purpose of targeting an audience, main tasks include following activities a. Understanding and preparation of organization’s publications to comprehend nature of individuals required. Newsletters and reports provide for the preparation of internal and external audience for starting with the public relations assignments b. Responding and putting a compliance disclaimer for the information of general public and media. This is done through conveying messages through a specific information outlet or spokesperson c. Identifying and prioritizing relationship with the community representatives, consumers, public interest groups and the employees (Internal and External Brand Management) d. Communication and planning process for informative programs (core of public relations). This task includes development of programs that maintains perception of an event/ organization, its agenda and accomplishments e. Production of advertisements and promotional campaigns which not only includes agenda for products, services and public relations, but also helps in support, feedback and interaction f. Arranging public appearances, contests and lectures which increase awareness about the agenda, products and services The target audience is segregated with the view that the objectives, promotional policies and organizational needs may transform into a success. The success criteria are evaluated by knowing the level of influence on public opinion and public engagement into event/ organization. Thus it can be concluded, before specifying target audience, that public relations include specialized aspects of comprehension of duties, activities, skills, abilities and experience or knowledge for a specific assignment. Epitome: At this point it is important to define the scope and objectives preliminaries for the selection of target audience. The evaluation of the target is done first on the base of project title. Here the episode proposal that tries to evaluate competitiveness of housewives and mothers in creating a better homeschooling environment for their children. Basic knowledge of child psychology, child alienation and information about age-action is basic to be a better guardian. In this type of competition the contestant selection and public relations target audience can be searched in following sectors of society a. Daycare facilities b. Mothers c. Caretakers and Guardian setups d. Nurseries e. Child Psychologists f. Counselors g. Students and h. Public health workers The mode of contact is through dissemination of information in schools, child care and infant institutions, student counseling institutes, hospitals, specific shops and advertisements. This contact campaign can bring a number of aspirants to compete. The public relation specialists can be entrusted with tasks that are initial and prerequisite for holding a competition among guardians and mothers. Keeping in view this project the age range should be from 25 years to 45 years where this group in the mentioned settings. This age group is likely to be engaged in child related activities; especially the mothers in urban settings belong here. Moreover the education level and the awareness remain fairly better. The issues related to child alienation are likely to be address by higher age group which is frequently engaged in counseling and education facilities. These are few of the ways though which a contact campaign can be started. Evaluation of this stage of mass contact is done on the base of number of people contacted, abilities of the aspirants and speed of contact and result orientation. 3. Objectives Objectives of the public relations plan and tasks competition is to achieve higher level of audience and contestant quality. The above example involves better engagement of individuals in planning of public relation challenges as it specifies the level and nature of tasks. The episode-wise competition involves objective specific to the stage and competition topic. Objectives are mentioned below (Turney, 1998) a. Planning for a mission statement: it involves level of knowledge and competitiveness of the contestants. It takes into consideration the information, innovation, engagement, development of plan of action and the initiative aspect of the contesting parties b. Selection of target audience and compliance with the core of planning: it involves policy research and management of the issues, also the relation-ship building with the target audience c. The type and frequency of activities such as special events, use of media, publications, contact methods and writings d. The framework for action: It involves the audience and goal identification and has following aspects i. Organization/ event key targets (as per the planned competition) ii. Audience important for the event e. Assessment and development of plan: This objective involves carrying a little research on the planned activity it has following aspects i. Current view of audience about the event so that it can be modified or re-disseminated ii. Deriving an impactful public relations plan: It depends upon the comprehension and the use of tactics iii. Choosing ways for contacting the target audience iv. Defining primary and secondary points of contact (for public and media) 4. Strategy Strategy for the implantation of the above mentioned PR tasks will determine contestants. For the selection of individuals the contact campaign is discussed in subsequent sections. However an overview of the strategy that involves the activities in the select market is as follows. a. Brief Advertisements in select markets b. Planning, identifying and searching sponsors c. Intimating select market areas where target audience has effective presence d. Conveying the contest agenda and sponsors e. Setting up unstructured interviews f. Recorded interviewing and interaction event g. Evaluating the contestants h. Scheduling the competition stages in each episode The strategy is generic and each of the aspirants will have to arrange for a specific task while remaining in the ambit of policy of organization and event. 5. Tactics Choosing tactics is an important aspect of public relation implementation plan. The competition circles around two main aspects of PR progress. They are a. Selection and Setting of objectives: Objectives as mentioned above provide for the selection of specific tact of line of action. In the above mentioned epitome it can be transpired that the goal of planning a contact campaign is to attract guardians from families and institutes. Contacting and selection of contestants is based on talent hunt and determination of aspirants. Through media and internet social media for example facebook, twitter and google plus, the contact campaign and conveying of the competition criteria can be disseminated. b. Next most important aspect of tactical plan is the actions for the accomplishment of these objectives. In this part following objective are taken care of i. Resources need for accomplishment of tasks ii. Timeline iii. Scheduling iv. Actions and messages that will lead to the achieving of objectives v. Evaluation of achievements It is important to mention that public relation planning are not objective and are difficult to finish due to the presence of various subjective matters. The planning cycle is based on paper work and each step in planning depends upon the resource and course of actions that ensues in the implementation phase. The schedule of implementation is described in next section. 6. Schedule for events The example in which a competition is arranged among guardians for public awareness of child psychology among guardians and caretakers has a major part of products and services offered by various quarters. They include medication, living, education, Montessori services, day care and other planning. The public relation plan should include a. Analysis and identification of target media b. Media agencies and products that need to be informed about c. Analyzing target audience and correspondence with media contacts d. Identification and commencing campaigns on social media e. Arranging activities at specific facilities and quarters like schools, daycares and parents-child relation awareness programs f. Magazines, websites, radio, newspapers and television ads and writings g. Event arrangement and mobilization campaigns for preparation and bringing potential contestants and aspirants h. Media releases and promotional press releases Often before arranging of a talent hunting and competition aspirant selection events, a short campaign is carried out with partnership of media. They include a. Ticket competitions b. Advertising spaces c. Live crosses d. Interest stories and features of opinion leaders e. Promotional vignettes etc. The schedule of events also includes the monitoring practice throughout the public relation plan. Each task is monitored from the initiation of challenge. It does not include the funding and reporting requirements but also has the critical data on the securing support and resources for further events. It also records the events that are carried out in the shape of interviews, contacts, event arrangements and other variables alike. Note that the public relations experts rely on google ads and other social media resources for smaller events, whereas the contact campaign relies on TV, Radio and other information sources in case of larger events. Public Relations Activity Plan Fall 2014 3rd Quarter 4th Quarter Contestant Selection     Intimation to specific institutes and facilities Group Selection and target audience selection Juxtaposing selection criteria and talent Finalization of contestants   Media Campaigns Program Launch Press Release Identification of areas Notification and dispatch of information Conveying Program details Recording and Press information Press Release and Notifications 7. Budgeting This aspect is important and can be rationalized through the inputs for sponsors. In the above mentioned epitome various governmental and non governmental institutions and workers can help in meeting the budgetary requirements of the project. The nature of the venture brings subsidies and help from various quarters and walks of life. Also that, it is important that higher the level of general public engagement, higher will be the sponsorship involved keeping in view the contest’s importance and impact. As a joint venture the public relations plan involves realization and rationalization of expenditure. Since the campaign is advertised mainly through social media and internet advertisements, the interconnectivity and call for contestant appearance is little. The interviewing and on site presence of recording staff is of importance that can consume most of the budget. However this aspect will mature soon with the commencement of pre-feasibility study of the campaign based on planned events and contact methodology which is likely to remain low. 8. Evaluation and Analysis of the Plan As discussed above that the evaluation of the plan is dependent on the end result and remains subjective throughout the competition. The role of public relation specialist will be evaluated on the base of public opinion and affectivity in bringing better task results. The results will tell about choice of course of actions and level of the public relation challenge effectively met. There are performance measures that are specified, however main measure of performance of public relation campaign is the public feedback and the program ratting. (PR Helper, 2013) References PR Helper (2013, April). Public Relations (PR) Campaign Plan Performance Measures. Retrieved from http://www.prhelper.com/templates/pr-campaign-plan-4.php Turney (1998). Strategic PR planning. Retrieved from http://www.nku.edu/~turney/prclass/readings/plan-str.html Read More