Client: XM Satellite Radio Holdings Target: Description of the target audience. Mobile Commuters. Early adopters of technology. Age 20-45years. Music lovers who appreciate variety. Techno savvy generation “Y”. Middle to upper class social strata. Competitive snapshot: Direct competitors as Sirius and WorldSpace (international competitor). Indirect competition from all providers of traditional AM FM radio, Internet Radio, cable music channels and other GPS mobile services that can offer music. CDs and MP3 Old thought/New thought: “When on the move, listening to my favorite stations becomes interrupted with coverage limitations. What’s more, the traditional AM /FM stations offer limited variety and high advertising clutter. But now with XM Satellite Radio I can listen to over 100 channels, uninterrupted in every corner of the country with crystal clear digital sound clarity” Competitive advantage: Specifically, what our product does that other brands don’t do as well. Offers technology innovation and program variety in digital sound quality anywhere within the country.
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Competitive snapshot: Direct competitors as Sirius and WorldSpace (international competitor). Indirect competition from all providers of traditional AM FM radio, Internet Radio, cable music channels and other GPS mobile services that can offer music. …
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