Logos in Adverstising - Essay Example

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Logos in Adverstising

The paper tells that the logo that is used with fashion is one of the most important concepts that are used, specifically because it relates not only to the corporate identity but also to fashion statements. The products and the logos which are connected to these become the link to style that is used. The product of fashion then becomes dependent on the brand logo and the relationship which this creates to different consumers. Understanding and evaluating this links creates a stronger understanding of how brand identity can be altered with the fashion statements that are available. The concept of advertising and brand identity has become more important and relevant with the growth of businesses into modern times. It has been found that advertising is not only able to establish a company and the identity which they hold. It also creates a sense of value that is added to the company and the way in which consumers perceive this. Creating a sense of added value leads to a conscious choice of one linking to the identity of the brand, specifically because the mind relates to the brand. The psychological relationship to the brand then continues to develop by creating a relationship to the consumer. If the brand identity is not strong, then the conscious choice of the consumer also focuses on how the product or service won’t be able to provide the best results. For the strong brand identity, is a relationship that the consumer creates that is developed from the belief that the brand is able to provide more value to one’s life, identity and the use of products that are associated with this. ...
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It is evident from the study that the identity is created specifically through the media and ads that are a part of the fashion and which relate to the industry working toward moving into better situations and moments of success on an international basis…
Author : jasennienow



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