The appeal in Sports media advertisement & its effect on us.

The appeal in Sports media advertisement & its effect on us. Term Paper example
College
Term Paper
Journalism & Communication
Pages 10 (2510 words)
Download 0
Name: Name of institution: Many sporting events have been found to draw enormous attention of sports lovers throughout the world due to their nature (Winston, 2003). As a result of this, advertising in such highly contested events requires that there should be a high degree of professionalism so as to reach the target audience…

Introduction

In a modern day world, sports have been termed as one major currency and I believe it is because of the major investments that these events are accompanied with. Between 1998 and 2008 for example, various broadcasting houses were able to spend massively to ensure that they got broadcasting rights to Olympic events. In my view, this represents the economic value that sporting events and their images possess. Many market players have been for years interested in utilizing sporting events for purposes of promoting their business as evidenced by the massive payments they make to advertising agencies in such events. I can argue that this is because of the appeal that sports advertisement has on people who watch the event whether live or via television. Sports are seen by many in my opinion, to be a true reflection of the modern civilized world. Sporting events have the ability to articulate both local and international cultures while at the same time including various aesthetics. Sports form a unique tool for media advertisers because of their ability to draw large audiences through entertainment. They capture people from different cultures and therefore an ideal tool that can be utilized for purposes of advertising. The manner in which sports are structured also serves as a good ground for advertising. ...
Download paper
Not exactly what you need?

Related papers

The physical and mental effect of mass media on Humans
The skewed relationship is based on ultimately serving the purpose of the media and encouraging its consumption. 1. The Evolution of Mass Media and High Effectiveness Prior to the emergence of any form of mass media, human was the primary medium that was used to convey messages to a large number of people (Ott and Mack 2). This method of delivery had significant flaws. The first was their…
Online Radio & Globalization
Commercial entities, instead of paying enormous amounts of money for radio advertisements, and sponsoring target programs, can develop content that attracts and retains an audience (Kozamernik, & Mullane, p. 13). Internet radio has an immense impact on globalisation because it targets a wider global audience, and can influence commerce and culture. Internet radio does not only impact on…
The Concept of Hegemony in Media Advertisement
Presently, we find that advertising and mass communications has started asserting immense dominance (hegemony) over the consumer section and on institutional facets of modern capitalist societies (Fox and Lears, 1983). Various researches conducted on the role of advertisements starting from around the 1970s, have showed that mass communications plays a strong role in manipulating and persuading…
The US media and the middleeast
The period of enlightenment in Europe involved the ranking of society by evolutionary scale from civilization to barbarism, which contributed to a negativity surrounding the Middle East. The spread of colonization in the 19th century brought with it a further distinction of “others”, with the Middle East considered as such. A similar ideology evolved through the 20th century, with the US being…
the media effect in communication
On a smaller picture, friends and families can get in touch with each other in a more frequent manner. Before the internet, families separated by lands and seas contact each other through telephone which could be very expensive. Now, there are social media that enable families who are away from each other to communicate more often, at longer periods of time and at cheaper rates. This makes…
The Impact of Social Media in US Elections.6
Being a social network, application of social media has spread with a high momentum because of social interconnectivity that links friends and relatives. The Diffusion of innovation theory explains the trend that the social media has adopted and offers a basis for forecasting its future orientation. According to the theory, invention gains popularity and commands the society’s attention until a…
The effect of mass media on children
Thesis Statement; The proliferation of the elements of the mass media has positive as well as negative consequences. It is important for children to be taught how to make the most out of the more positive aspects in order to benefit their own intellectual development. Different aspects of the Mass Media One of the reasons why the mass media elements can be detrimental to the psychological…