The future of media.
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With the television era coming into play, we know how easily we get visual access to what happened at one corner of the world sitting at the other corner; be it business, entertainment, sports etc. nothing can match up to the difference the media has created in our lives and with time it can only get better
The changing nature of advertising from traditional print and broadcast to interactive and web based
5 pages (1255 words) , Download 1
Ad has changed from one way to two way communication where the audience is free to interact. Over the years fundamental changes have been happening in the advertising industry where audiences are moving from mass to niche media which have indisputable trends towards disintermediation, fragmentation and greater consumer control.
The impact of culture difference on advertising
4 pages (1004 words) , Download 1
This essay explores the following questions: • What are the effects of cultural differences on advertising? • What are the effective ways of advertising according to cultural differences? • What are the suitable strategies to developing advertisements that sensitive to cultural differences and can generate positive effects of the differences?
The objectification of women in online advertising
10 pages (2510 words) , Download 1
The main problem is that media often blamed for sexual objectification of women. Half naked decorated images of women which saturate online magazines all over the Internet has caused feminists to animatedly argue among themselves about different ways by which media degrades women in the name of empowering them.
Fahrenheit 451: view of media
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Faber explains his concept saying that a person doesn’t need a book but he needs the information present in the book. Faber highlighted the fact that in today’s world the use of books has immensely decreased. He also discussed the time when books can be found everywhere and people used to refer to them for the sake of gaining knowledge.
Alcohol advertisement should be banned from television
9 pages (2259 words) , Download 1
Alcohol advertisement on television should be completely banned as they promote drinking, since they greatly affect an individual’s decision to drink, subsequently increasing the rate of alcohol abuse in America. Most alcoholic beverages are commonly advertised in many countries across the world, except several countries in the Middle East.
There are more disadvantages to new media than there are advantages .
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The statement saying that there are more disadvantages to new media than there are advantages is quite not true. Inside the pioneering book of 1992 by J.H. Elliott, the author set out to demonstrate how the assumptions of the traditional Europeans with regard to media went through challenges because of the encounter with new people and episodes.
Manipulative advertising
24 pages (6024 words)
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The author elaborates the manipulative advertising and the way manipulative advertising impacts the working of laissez-faire economy. He/she also discusses whether manipulative advertising should be resisted or not. The author discusses the different advertising regulations and institutions in charge to implement those regulations.
Sports media advertising
11 pages (2761 words)
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The author discusses the appeal in sports media advertisement and the impact that it has on us. Teenagers are an important part of the market and most advertisers have noted this. Sporting events and personalities in them possess power that can be used to influence teenagers in a way that is likely to have them act in a particular manner.
How Effective Are Educational Programmes in Improving Self-Management for Patient with Type 2 Diabetes
16 pages (4016 words)
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This literature review tends to assist in presenting a comprehensive understanding of the phenomenon already studied in a more comprehensive way, obtaining a complete picture of research subject. Subsequently, the comprehensive understanding of a phenomenon with the virtues of critical review of selected literatures can also reveal new evidences inspiring objective-oriented thinking on the research problem.
The Soda Pop Board of America Advertisement
4 pages (1004 words)
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Food is not just for nutritional consumption, it can be used as a system of communication and also express attitude if the appropriate messages and images are in place on the advertisement. Advertising that continues to sell this message, even today, understands the elements of human psychology that motivate their personal needs and ambitions.
The advertisement's impact on the nutritional habits of adolescent girls in Saudi Arabia
9 pages (2259 words)
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This work focuses on adolescent girls within Saudi Arabia. This country was chosen because there have been few studies undertaken on advertising in this part of the world. It is likely that the influence of advertising on the nutrition habits and behavior of adolescent girls is different in Saudi Arabia than in the Western world.
Unethical advertising
8 pages (2008 words)
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Unethical advertising is preparing such advertisements that do not comply with the general norms of advertising and do not meet certain requirements. There are various types of advertising considered unethical and business experts are putting efforts to avoid implementation of such methods in the future.
Digital media in China
4 pages (1004 words)
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Because of the restriction in western dominated social sites, the Chinese Internet users actively engage in social media through homegrown social media platforms.These sites differ from other western platforms such as Facebook or YouTube. Indeed, the blocking of them has led to unprecedented expansion of the Chinese equivalent.
The impact of advertising in our daily life
4 pages (1004 words)
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Despite the growth and popularity of electric media over the last few decades, the print medium is still regarded as an important and lethal weapon for advertisement. The author describes the print ad of Coca-Cola Company published in 1969 and another print ad published in 2008 by McDonald that promotes McDonald’s Drive.
How sex in advertising has negative effects on societies perception of beauty
12 pages (3012 words)
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It is practically inescapable to turn on the television, browse internet or drive past billboards without seeing some sort of sex appeal. Even though advertisers have tasted lot of success in promoting their products with the help of ads with sexual contents, some studies have shown that it is adversely affecting society’s perception of beauty.
The sexual objectification of women in advertising
8 pages (2008 words)
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In a world where women are the major consumers, it is their right to be portrayed respectfully, if not at least normally. Studies strongly suggest, though both men and women are portrayed sexually in the mainstream media, nearly 50% of the ads portray women sexually, while only a very few ads portray men in the same sense.
Multimedia and Design
6 pages (1506 words)
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Norman’s work “Emotional Design” on emotional appreciation is demanding readers’ own views. Wittkower‘s "iPod and philosophy: iCon of an ePoch" is related to new inventions in the philosophical toolkits. Evans "Social media marketing: strategies for engaging in Facebook, Twitter & other social media" discusses the social media’s important aspects.
the use of gender stereotypes in advertising
13 pages (3263 words)
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Advertising today has become gendered in that it addresses the pressing need of humans to express their social images by way of physical appearance. Advertisements that show the female body decorated through cosmetics and fashionable items are based on woman’s desire to express her presence by working with and within her body.
Public relations and advertising
4 pages (1004 words)
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The author portrays characteristics and also challenges with which PR and advertisement faced. Ads and public relations also have certain negative aspects. In the competitive market the advent of various ad agencies along with the arrival of the billions of products, ideas or services to satisfy the needs of the clients.
Guerrilla marketing and advertising
41 pages (10291 words)
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There has been little research on gauging the impact Guerilla advertising has. The author takes the customers’ perspective on Guerrilla marketing strategies and assesses if these marketing strategies inspire the customers to purchase the product. Also, customers’ attitude to intrusive and aggressive nature of this form of advertising is described.
Kitsch, irony, and consumerism: A semiotic analysis of Diesel advertising 2000-2008
2 pages (502 words)
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The author of this essay aims to analyze the advertising campaigns of the Diese such as “Take Action”, “Global Warming Ready”, "The Future: A Musical to Believe In", its tagline and different approaches that are implemented. Diesel advertisers apply a “kitsch aesthetic and a camp sensibility” to their advertising.
Mass Media's Negative Impact on American Society
6 pages (1506 words)
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According to the paper television, which was referred as a “vast wasteland” long time ago, together with the other media overloads us with tons of useless and delusive information daily. The flow of information in the modern world is so varied and contradictory that all the efforts to realize and apprehend it are beyond the power of an individual and leads to stresses and uncertain decision making.
Do we live in a celebrity-dominated consumer culture?
16 pages (4016 words)
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The author analyzes "16 and Pregnant" or "Teen Mom" reality-television shows and how they glamorizing teen motherhood. Less educated teens are statistically more at risk of having children out of wedlock. Also, this essay outlines how feminism is made to mean in contemporary media culture, celebrity gossip blogging and postfeminism.
How do events become media events?
5 pages (1255 words)
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News from the media is influential as most of them concern the human life. That is why great news events are what broadcasters would want to offer as they are in high demand. However, there are also other human events that are becoming integral parts of daily life which would no longer create remarkable impact or special response.
The reformation of the masculinity through Metrosexuals in the fashion advertising
14 pages (3514 words)
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This paper takes a diligent effort to discover the reformation of the masculinity of men in the fashion advertising in UK market. The impact of metrosexual images has reformed the traditional male masculine look in the fashion advertising industry. The metrosexuals have become the focus of the fashion advertising in the recent time.
Do We Live in a World of Media Infotainment And Melodramatic Reportage?
9 pages (2259 words)
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The specific phenomenon is explored and analyzed in this paper; reference is made to two stories which meet the terms of infotainment, meaning the way in which these stories have been promoted by media: the marriage of prince William and the sentence of Lindsay Lohan. It is made clear that media infotainment and melodramatic reportage are primarily used in order to secure the high publicity of a particular story, even for a short period of time.
Evaluate the Impact of Media such as Video Games, Film and TV on the Behaviour of Teenagers
6 pages (1506 words)
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According to the paper media has had its success stories as far as the target audience is concerned. It is observed that media is an influential and an informative factor in the societal context. Media empowers people to gain insights about culture, society, economy, politics, and environment among others. In so doing, it has become part and parcel of the contemporary society.
The impact of advertisement on female customers in Doha
5 pages (1255 words)
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The essay focus on a research exercise conducted on the impact of advertisement around the city of Doha. The research narrows down to the market segment comprising of female consumers across the city. In 2012, a substantial number of social and health agencies expressed their concerns on the messages contained in media adverts.
Effect of YouTube on news media
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As per the surveys conducted in 2007, YouTube is the most visited website in the world, shadowed by only a few new media giants. Websites like YouTube have definitely democratized the process of news dissemination in the sense that they allow anyone to upload the news content without being censored, monitored, controlled or manipulated.
American News Media
6 pages (1506 words)
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According to the paper media personnel and editors are like the historians. They select facts, which appear to be the most fascinating, sellable and interesting to them. However, it is least likely that any one fact out of them would be untrue. There is a conservative bias and a liberal bias as well. However, which bias is most prominent and pushy is another debate.
Hong Kong Consumers' (Aged 20-40) response to Traditional Chinese herbal medicine and their influence on advertising
58 pages (14558 words)
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This work focused on the Chinese herbal medicine market, required a perusal of available research in the context. It also provides concrete and substantial evidence supportive of the customer segments’ attitude and interest in the herbal medicines and also the effectiveness of the available advertising campaigns.
The impact of tobacco advertising on the females
7 pages (1757 words)
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Tobacco companies are targeting women with advertising. Female smoking increased in United States when cigarette marketing targeted women in late 1960s and earlier in 1930s. This advertising was aiming to elicit an emotional response from the audiences. The consumers felt that they are buying their self-image when purchasing cigarettes.
Personal Media
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Using myself and my personal media inventory as the case study, it is very obvious that I am drawn to activities that often facilitate my quest to know more. Therefore, I find myself addicted to the internet. I read round the clock on the internet. In the same light, watching Discovery channel also gives me a high sense of fulfillment.
Representations of gender and/or lifestyle in advertising
4 pages (1004 words)
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The gender representations in ads are always meant to capture the attention of clients through three main features, which are advertisement for inferiority/superiority, cultural destruction as well as sexual emotion appeal. Gender representation in adverts has been used to trigger Sexual emotions appeal.
Dove's Campaign for 'Real Beauty': An Analysis
4 pages (1004 words)
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The author analyzes the Dove CFRB in terms of the organization’s advertisers’ strategy that promoted using models deemed to feature “real women whose appearances are outside the stereotypical norms of beauty.” The message acknowledges that real women are featured to appreciate the fact that the product targets women with natural curves.
Advertising for the Chinese Market compared to the US Consumers
4 pages (1004 words)
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The issue is that in China, Confucian ethics may be found intertwined with advertising messages. Chinese culture favors the Yin-Yang concept, that is, the existence of opposites by virtue of each other, and between which a balance must be attained. In the U.S., the emphasis is on competition, and brand positioning focuses on a single core appeal.
Analysis of L'oreal advertisement campaign
12 pages (3012 words)
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In this paper, the author analyses advertisement activities in relation with different consumer behaviour models and theories. The primary target market of L’Oreal products is the females all over the world who wants to look good and beautiful. The company offers several product ranges and communicate the same message through all mediums.
Masculinity Exhibited in Advertisements
3 pages (753 words)
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A man could not be sold to a man. But the womanliness in man can be sold. The ad world has caught hold of this connotation in which they employ to promote sales of the sponsored products generally of male use through this technique. The reflection of lesbian and gay culture in advertisements is just the fall out of cultural implication on ad.
The Reality Television in American Society
4 pages (1004 words)
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The main problem is that as much as reality television has some positive significance in the lives of several Americans, it is also possible that the same show has numerous effects that are extremely dire to the lives of the entire American population. Created negative effects surpass the positive effects in a significant capacity.
EU ban on Tobacco advertising
8 pages (2008 words)
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The issue is that the European Union have precised that the advertising of tobacco should not be allowed. Opposition is against the advertisements trying to portray smoking as safe or as a representation of masculinity. They do not do any good except for giving misleading claims and leaving a bad impact on the young and pure minds youth.
Fashion, popular pleasures and media
9 pages (2259 words)
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The paper discovers the media, popular pleasures and fashion. After finishing an introductory course to women studies, at twenty-three, my reading material became Marie-Claire. After attaining the feminist gaze, I found out that the first three magazines which I used to read portrayed women as a homogenous group of simple-minded.
The History of Advertising
7 pages (1757 words)
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The author outlines the development of advertisement and its techniques through times. The new information age has contributed the ad industry with its new channels, gleaming with pop-up messages and e-mail alerts; the mobile phones with the SMS messages and the net savvy gadgets that download the entertainment along with the ad promos.
The role of advertising in the success of the company
5 pages (1255 words)
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The author describes and analyzes four different print advertising campaigns of Chanel, Procter and Gamble, Oral B and Canon. Advertising requires the employment of wit and creativity in the part of the marketer. In order to do these, advertisements are embedded with a subtext, an underlying which is not stated directly.
The Impact of Fast Food Marketing on obesity
12 pages (3012 words)
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The number of hours a day that preschoolers spend watching tv is directly linked to an increase in body fat later in childhood. TV viewing leads to reduced physical activity and lower metabolic rates and exposes children to advertisements for high-calorie foods. Children are the group of society who are affected by the advertisement the most.
The television as a product in relation to edward de Bono thinking hat.
3 pages (753 words)
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Through the television information on sports, current good or bad happenings air at the comfort of our homes. Information on the weather enables people to plan for events before they happen. The television is a good source of entertainment accessed at a cheap price and at the convenience of others.
Myth & Wrestling
10 pages (2510 words)
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The author of this research paper deeply analyses the controversial topic of the wrestling and myth. In the following discussion the works of Roland Barthes, about wrestling as a sport with mythical meanings will be analyzed with an aim of ascertaining how myth affects cultures and whole societies.
Analysis of the Media Industry In India
7 pages (1757 words)
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In addition the paper will also focus on Future of the Media Industry in India, it will highlight the Different types Of Media in India which includes the Print media, radio, electronic, outdoor and Television. India’s foreign direct investment will also be assessed and finally a conclusion will be given inline with the findings.
Students’ perceptions of women in advertising commercials
49 pages (12299 words)
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Using women in advertising is considered one of the most controversial issues in contemporary marketing, whilst students are one of the most important demographic groups as they tend to be more flexible and liberal in the way they think. This essay identifies the influence of gender on perception when viewing a woman appearing in an advertisement.
Sexual images in advertising
5 pages (1255 words)
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Scholars from different research directions vary in terms of the levels of meaning survey and the concerns they develop with regard to sex in advertising. Marketing managers are primarily interested with micro-level effects; they want to get additional information how sexual images provoke reactions and how they impact consumers’ behaviour.
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