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The Image of Women in Magazines and the Media and the Social
Journalism & Communication
Pages 40 (10040 words)
The research that was conducted for this study concerns the images in the media and their influence over women of university level age. Images in the media have been shown to have a powerful influence over the body image of young women, affecting their self esteem and their development of identity.
The effect of the representation of women in media through both photojournalism and fashion photography acts as a catalyst to emotional responses which have helped to frame the way in which women see themselves as members of Western culture. The issues of body image, self, and identity are often manipulated by the media as women grow from childhood through adolescence. The influences that media imposes upon women can often lead to issues such as anorexia, bulimia, BED (binge eating disorder), and other medically dangerous conditions. Objectification of women has now begun to shift to subjectification, leading women into a world where they must now be the aggressive sexual being, rather than the passive object. Through research conducted using images and the discussion of twelve women who were put into a focus group the concepts of image and self is explored through the information gathered within the interview process. In a qualitative study of the emotional responses to women when a ‘story’ or suggested interpretation of images was interjected, the concept of trend is also explored as it relates to the interpretation of the responses to the images. This type of research helps in understanding the way in which images influence the direction of how women perceive beauty and how they are positioned within the discourse of attractiveness. The power of photo imagery in contemporary discourse has influenced culture, making changes in the concept of beauty and ’normalcy’. ...
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