Rhetorical Criticism I - Article Example

Rhetorical criticism Question What do you think? Does this ad positions the viewer just like other ads we just discussed, or does it do something slightly different? On GUCCI GUILTY:The ad does not place the viewer just like those other ads, in that; while all the other ads put the man as the one spoilt of choices as regards women, this ad positions the man in a weaker position. Here, he is the one seen as the most overcome by the emotions, compared to the woman. Thus, the ad put the viewer in a different position compared to the other ads, in that the viewer has been made to view the man as weaker when it comes to emotions brought about by physical contact of a man and a woman.

Question 2In the first ad, three people are seen who appear to be fire fighters. While the people at the end are well dressed with the right fire fighting gear, the person between them is naked. The information attached requires a person not to be stupid and use condom for protection. This is to show that those who are well dressed are safe but the naked person is in danger of being burnt up by the fire headed in their direction. Similarly, the ad implies that love making with no protection is as dangerous as putting off fire without the right gear.

The person engaging this way is therefore stupid and the fire of infections will in turn catch up with them and burn them up. Therefore, the ad has actually played its informative role very well through the analogy created .In the second ad, the ad shows human hands ready to receive the love symbol. Added down there is the statement “safe love is true love. When he uses condom, he is saying he love you.” This ad underlines the need to receive and share safe love. It thus delivers the message most appropriately, by avoiding obscene scenarios (Andreas, 2003).

Work citedAndreas, K. (2003). Rhetorical Criticism: the applicable and informative point of view. Lanham: Lexington Books.