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Journalism & Communication
Pages 6 (1506 words)
Provide at least TWO examples of the ways in which communication theory and cultural studies can be helpful in either understanding or preventing cross-cultural miscommunication. Why might this be useful in a globalised world? The modern world is currently affected by a phenomenon that is termed “globalisation.” This implies a greater connectedness between different parts of the world, through travel and trade, and through communication media such as films, radio, television and the internet.
Misunderstandings are common, and these can have serious consequences ranging from the failure of business operations to the needless suffering of individuals caught in a culture far removed from that of their birth, and even to war and destruction when nations fail to come to a workable understanding of each other’s aspirations. This paper examines two ways in which communication theory and cultural studies can be helpful in preventing cross-cultural miscommunication. The first is the discipline’s potential to clarify and explain the role of ritual in human interactions, and this is explored using the example of health services which have to operate in one particular culture, but deal with clients from multiple different cultures. The second is the process that can be called “clarification of values” which underpins intercultural understanding, and this is explored using example of business relations between China and the Western world which includes Europe and America. The paper aims therefore to demonstrate on a small and then on a larger scale, the value of two aspects of communication theory and cultural studies in the modern world. ...
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