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Facebook for non-profits - Essay Example

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Effective professional communication particularly through social media platforms such as Facebook allows both non profit organizations to build communities to share their ideas, outsource best practices and look for causes to support. With millions of active users across the…
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Facebook for non-profits
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Facebook for non-profits

According to Waters (2009), non profit organizations can significantly use Facebook and other similar social networking sites to advance their programs and missions. Although possessing a Facebook profile does not necessarily result in an influx of participation, it significantly increases the awareness and improves the relationship between the organization and its stakeholders. This presentation focuses on the various ways through which non profit organizations can effectively use Facebook for their professional communications.
I work with a local non profit organization that seeks to help low income families particularly with children to obtain household necessities and one of our primary goals is to use Facebook as a tool for our organizational communication in order to streamline the functions of their management, educate other people about their activities and programs and interact with volunteers. Through these interactions, our organization can be able to establish closer relationships with all our stakeholders.
There are a significant number of Facebook applications that make it particularly an indispensable tool for professional communications for both non profit agencies and small businesses. One of these applications is the Facebook official pages which allows as many people as possible to simple press the “Like” button and follow the particular pages. Another important Facebook application that is significantly useful for professional communication for organizations is known as Group or Community pages. By creating Group/Community pages on their Facebook profiles, non profit agencies can enhance the popularity of their services and promote their programs. Christ (2005) argues that organizations can also open up discussion forums using their group pages to obtain suggestions regarded the changes they ... Read More
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