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on Exploring Advertising's Impact on Our Society - Research Paper Example
Author : athena53
Journalism & Communication
Pages 8 (2008 words)
Topic: Research paper on exploring advertising's impact on our society Introduction Advertisement is all round! With the advent of sophisticated mass media and technology the advertisement field has become leaders in marketing products. Nowadays, advertisement is channeled to people through every form of communication medium including television, internet, video games, radio, cell phone, movies, Mp3 players and DVDs…
Moreover with the launch of face book and Twitter, the communication process has become more influencing than ever. The Advertising media’s influence on children has created a new social type in the society. Everywhere in the world, the largest audience of television is the children in young age group. “Children are a captive audience: The average American child watches an estimate between 25,000 to 40,000 television commercials per year. In the UK, it is about 10,000”.The Advertisers employ children who are popular in their advertisements in order to catch young people’s attention .The aim of advertisers is to develop a brand loyalty with the children as they can persuade the parents to buy their products .The brand loyalty once created with a child will remain throughout their lives. According to (O’reilly, pg.248)“ Corporations spend approximately $ 17 billion each year for marketing to children”. The main reason for advertiser’s to target children is because of the influence they have on their father and mother. ...