Brora Scottish Cashmere Article example
Undergraduate
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Journalism & Communication
Pages 4 (1004 words)
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Brora Scottish Cashmere In the modern world there’s a brand for almost everything, we all grow up with many brand names in our minds, Brora is an equally memorable one. This passion-driven fashion brand manages to position itself uniquely in a world of seemingly infinite apparel designers…

Introduction

It is a privilege to be writing an article on this personally beloved, globally renowned Cashmere brand. Victoria Stapleton who is the founder, owner and creative director at Brora, was brought up in the North of England, which is home to the Scottish cashmere industry. Having lived so close to the hub of the cashmere industry Victoria often found herself in the mills, as she “spent many childhood hours browsing mill shops and feeling the delicious quality of their cashmere”. In 1990 when her family got involved with ‘Hunters of Brora’, a 100 year old tweed mill, Victoria jumped at the opportunity to get involved and was soon managing the mills retail venture. Having been brought up in an entrepreneurial family she knew that she wanted to have her own business one day. The experience of working in a mill and gaining knowledge of how a business is run “…sowed the seeds for the founding of Brora”. Victoria began her entrepreneurial career by opening a retail outlet in London and now, Brora has expanded its outlets all over the UK, the most recent being opened in Cambridge, Covent Garden and Westbourne Grove in London. Brora is a retail company that strongly follows the philosophy of ‘Buy British’. ...
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