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Essay sample - Dior Homme Perfume Commercial Directed by Guy Ritchie
Journalism & Communication
Pages 5 (1255 words)
The ability to reach a specific audience through the media is able to grab attention while creating a different response from the audience. …
The approach taken with this specific advertisement is able to take a new form with commercials that allows the audience to gain a sense of intrigue and attraction to the product. The director focusing on the advert this way allows the audience to remember and to become fascinated with the product of perfume while highlighting the brand to one that holds a persona as opposed to only showing a short 30 second clip that advertises the product.
The style which is used with the Dior Homme perfume takes the approach of a film. The advertisement is longer than most in timing. This is combined with beginning and ending credits so one immediately associates it with a media production as opposed to a commercial. The advertisement moves through a story line with Jude Law and the models that are assisting with the main production. The story line combines with the main character of Jude Law while creating dialogue as the main appeal while he speaks on the phone, followed by the actions taken with the story line. The suspense which builds stays through the end of the production when the two individuals meet, breaking the suspension. The suspension of the story line follows with the meeting of the two individuals as well as the advertisement of the cologne. The breaking of the suspension as well as the confirmation of the dialogue follows specifically with the cologne that is used with the main production.
The purpose behind the production is based on grabbing the attention of the viewers while advertising the main product. The purpose is achieved not only by making a blanket set of images or statements about the cologne that is advertised. ...
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