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Analysis of the Dior Homme Perfume Commercial Directed by Guy Ritchie
Journalism & Communication
Pages 5 (1255 words)
The ability to reach a specific audience through the media is able to grab attention while creating a different response from the audience. When looking at the advert for Dior Homme, directed by Guy Ritchie and starring Jude Law, there is an understanding of how to attract the audience toward the main highlight of the product while attracting the interest of the audience.
The style which is used with the Dior Homme perfume takes the approach of a film. The advertisement is longer than most in timing. This is combined with beginning and ending credits so one immediately associates it with a media production as opposed to a commercial. The advertisement moves through a story line with Jude Law and the models that are assisting with the main production. The story line combines with the main character of Jude Law while creating dialogue as the main appeal while he speaks on the phone, followed by the actions taken with the story line. The suspense which builds stays through the end of the production when the two individuals meet, breaking the suspension. The suspension of the story line follows with the meeting of the two individuals as well as the advertisement of the cologne. The breaking of the suspension as well as the confirmation of the dialogue follows specifically with the cologne that is used with the main production. The purpose behind the production is based on grabbing the attention of the viewers while advertising the main product. ...
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