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Role of BBC in Broadcasting Britishness - Essay Example
Author : ryannwilkinson
Journalism & Communication
Pages 4 (1004 words)
Role of BBC in Broadcasting Britishness Professor Date Role of BBC in Broadcasting Britishness British Broadcasting Corporation (BBC) is a United Kingdom based media house which runs radio and television broadcasting. BBC has been in operation since 1928 as a public broadcast, it has millions of listeners and viewers all over the world because of its nature of broadcasting news from all corners of the world…
BBC has been in the forefront in covering stories on Britishness which is aimed at fostering unity since it is the work of media to educate, inform and bring the people together. Britishness entails that which explains the lives of the British people with an aim of uniting them. Britishness is associated with national symbols, people, culture and beliefs, geographical features, language, values and attitudes, national identity or citizenship and their achievements1. The Union Jack and the Royal family symbolized Britishness. Its geography is related with the Scottish highlands, Welsh valleys and the British Isles. The British people maintain their cultural values which include the kind of food and drinks they consume for instance the English breakfast, fish and chips, cucumber sandwiches and Yorkshire pudding, sporting activities by promoting2. Holding a United Kingdom passport was a perception that the minority ethnic groups associated with Britishness. British people were united by the fact that they spoke English with varied intonations due to geographical regions and the social classes. Advancement in several sectors for example industrialization, discovery of sporting activities and medicinal products is associated with Britishness3. ...