Public Service Broadcasting and the Unique Way by which the BBC Funding Impact

Public Service Broadcasting and the Unique Way by which the BBC Funding Impact Essay example
Journalism & Communication
Pages 10 (2510 words)
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Name Institution Course Instructor Date Public Service Broadcasting and The Unique BBC Funding Impact Journalism refers to the process of collecting information from various sources and then presenting it in an informative manner to the general audience. This is a very complicated process concerning the tedious work the relevant individuals undertake before the final information is finally brought forward to the public.


Generally, journalism refers to the science of gathering and analyzing information that generates some kind of significance from the public (Hodkison, 2011:39). The BBC Company stands as the pioneer of public service broadcasting systems in the world. Other countries systems gain expertise and knowledge from the analysis of the service’s past and its development to its current statue. This paper seeks to examine the use of journalism and mass media in the public service broadcasting systems, and the current means used to sustain and fund the relevant institutions. In this paper, much focus is on the BBC broadcasting service, and the general conduct of its operations. The current type of journalism possesses numerous results. These include the reporting of general news, politics, sporting, crime, interviews, and economics. Journalism employs numerous avenues of communication, depending on the platform in use (THE BBC TRUST CONCLUSIONS, 2008:16). These include oral, written, or a combination of both forms of communication. This is a very precarious profession. This is because the career involves working on newly happened events. ...
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