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Use of Facebook by Non-Profit Agencies
Speech or Presentation
Journalism & Communication
Pages 3 (753 words)
Effective professional communication particularly through social media platforms such as Facebook allows both non profit organizations to build communities to share their ideas, outsource best practices and look for causes to support.
Using Facebook for professional communication not only improves the efficiency of communications in the organizations but it also encourages it to maximize the impact of its presence within a particular community. According to Waters (2009), non profit organizations can significantly use Facebook and other similar social networking sites to advance their programs and missions. Although possessing a Facebook profile does not necessarily result in an influx of participation, it significantly increases the awareness and improves the relationship between the organization and its stakeholders. This presentation focuses on the various ways through which non profit organizations can effectively use Facebook for their professional communications. ...
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