Public Relations Plan - Essay Example

Introduction On the verge of the U.S presidential visit to our well-reputed institute, Regent College, the institution offers a viable public relation prospectus. The guideline plan aims at maximizing the stately presidential visit our campus is about to receive from Barrack Obama scheduled address he will deliver on these grounds. Defining the problem Having developed from University of London’s Bedford College, Regent College has strived to the autonomous status it is today. The college path of success and self-establishment has a clear indication of a great future ahead. Regent college has as well grown from a subsidiary institute to a well-reputed academic giant. The College height is to create a competitive private sector, which accommodates the diverse academic fields that the world can offer. Our institution boasts of lodging seven schools in its park. The present faculties are growing to put up with the blissful near future our college is set to thrive in it. As an institution, we believe we are growing from the nugget of a small private college that was to a multi-national academic footprint. The history of this park, where the vast buildings of this college sit; have an olden times of a long tradition of education, and magnificent achievement. The institution will grow from the well re-known London Zoo it harbors to a better academic institution with distinction (Duhe, 2007:21). The presidential visit provides us with a ripe time to highlight what the institution boasts of and what it can offer. Like every other Educational Institution, this possibility of a stately visit lays our grounds to grow in the eyes of the world. The few minutes of grace and honor presented to us by the president calls for proper channeling for the benefit of the entire Regent College. It is an opportunity that opens us to the international focus. Regent’s College, which has grown into a multi-disciplinary campus community, will rise up to the pinnacle of the seven world-renowned schools if we utilize the president’s visit amicably. This public relation plan efforts divines the event goals: the presidential visit to serve as a friendraiser for the institution. As an academic community, we would like to harvest as many beneficiaries globally to our institution as possible. This in return will increase the scholars’ attendance, inform new global audience, in better way educate, and inform our public. Planning and programming Audience Having drawn seven successful colleges in its Villa Park grounds, the presidential visit should attract not only the internal scholars but also the international community. The president will address a range of audience who will substantially benefit. Regent’s fraternity is bound to witness a tumult of internal audience. From this view, we will have full attendance of the internal scholars, parents and guardians, kids and teaching staff (Watson, 2007:12). Every faculty will also parade its staff and the personnel’s owing to its success. The speech is destined to address the uncommon path of its success and the possible reason for its unmatched itinerary. The internal audience will keenly want to hear their stake in comparison to the other international academic community. The College has preserved enough space as well for the external audience. The presidential speech will be a reason for the general public, volunteer groups and charity organizations. All this, being put into place; is to highlight the expansiveness of the historical park and its viability to develop still further. The potential and existing founders and commissioners, service users, political and professional stakeholders expected to gather at Regent’s College will form part of the multitude the president will address. They will be all in not to listen to eloquent American president, but also to listen a powerful person speak of their own Regent College. Key messages The presidents speak will be key to the public. His messages must communicate in order to reach the goals and objectives of his visit and to the benefit of the Regent College. To the audience, both internal and the external ones, the speech will have an influence. It will focus on the international prospectus of the entire institution. How Regent College has stimulated and supported educational experience, with its main concern on majors should form a topic of mention during the speech. The College is further proud of the flexibility with which the college offers its courses and degrees (Watson, 2007:78). This has given a high standard by its central location of the Campus, at the heart of London City as well as the significantly growing and diverse international body of the students. Despite being a private organization, the College has successfully amalgamated seven schools in its famous Regent’s Park villas. These include: European Business School London, Regent’s American College London, Regent’s Business, School of Psychotherapy and Counseling Psychology, Webster Graduate School, London school of Film, Media & Performance and Internexus English Language School. These categories have formed the foundation of Regent College. The programmes are well embroiled in to fit the American and British degree level and educational standards (Duhe, 2007:35). The presence of a well-crafted park, the operating conference center, and the feasible ventures Regent College has brought up for offer could impress the international audience. The benefits the institution stands to amass will carry through the presidential speech. The college is in the process of tapping in the necessary sources to reveal itself fully to the unknown world for its growth prospects depends on the events of that day. Policies of effective public relation i) The strategy For every plan to succeed there must stand well-laid plans to bolster it. The college has embarked on creating local social awareness as its first strategy. The College aims to be an institution that gives back to the community by providing relevant courses and help the environs grow (Watson, 2007:26). The locals and those surrounding our Regent’s fraternity play a major bulwark role in the progress of this Institution. Regent College is transforming to be an eco-friendly academic institution thus a gradual community improvement is at the heart of the pioneers (Duhe, 2007:61). In the path of its growth, the campaign to provide homes and support the underprivileged persons has not only been a worthwhile endeavor but also an excellent example that our institution is growing to achieve. The presidential short-time stance here will steer up the spirit of leadership that has brought the campus this far. Moreover, the College is keenly monitoring the progress of web comments especially at this time when a top leader in the world’s ladder is coming to our College. Our motives are not ignoramus but we are making good out of them. When all eyes are turning to our, side to view the progress of our events, we ought to know what is been said about us to act or react accordingly. The blogosphere provides a well feeder zones to make the stately visit a much-celebrated event (Saffir, 2006:71). Thus, the continual monitoring of the Web is yet another strategy. Most likely, in the Google Alerts, where influential bloggers can make or break the development of any event, we are matching relentlessly to build on positive news as well as counter the unruly ones(Watson, 2007:28). Regent College aims at completing an on-line strategy, to boast this presidential visit. Unrelenting hi-tech innovation has created a good standing through our colleges. As the president is about to visit, we are maximumly employing our machinery to spread this big story. Having the fastest means in today’s world and we cannot fall short of that. The College is triggering all its shared massive feeds to engage commentaries from all over the world (Saffir, 2006:57). This will ensure a much larger audiences briefing on the buildup of this presidential visit. Through expertise, the College will offer a more personal view and feel on the visit, as bloggers will try to put into interrogation on every department in our institution. Amicable media relation is yet another strategy the institution is building on. This is as vital as the campaign itself. Good relation with the media houses and teams will exponentially reach the story on the president’s visit in far much greater heights (Duhe, 2007:112). This is an immediate advantage as these houses take the story and positively build it as their own. If the College behaves well, the visit will see unparalleled success even before it kicks on. The president’s visit is credible. This is news at hand and all the major media houses will want to develop the story from there. This gives our College a much better platform to operate from at once. By providing a school of film and media courses, Regent institution has developed face to face deals with majority of these media houses and this forms our strong ground to not only benefit this time round but also in future. i) The best tactics Regent College will rigorously consider the reliable communication tools and the visible elements that should bring this event into a big success (Watson, 2007:41). The mode we employ will directly influence our eventual benefit of the whole programme. The mandate of the task is to execute the best tactics for the interests of the institution and the greater international community. For instance, we will engage face-to-face communication (Saffir, 2006:15). This will provide an opportunity for personal development. News release will again feature, as another tactic the College should lay a trap. We are sending news development about the imminent visit of the president to journalists and editors (Duhe, 2007:29). By doing this, these groups will end up using the story in their daily columns, which form a large source of news article, and people read them a lot per day. The institution benefits by massively informing the world indirectly about the presidential visit. The College is releasing bit by bit accurate, informative, and written updates which are in correspondence been aired by the media houses (Saffir, 2006:95). Moreover, we are releasing publicity photos, which are accompanying this news release. The photos serve to authenticate the story and create a perfect balance between the possible presidential visit and the state of the College. The photos are in return marketing our feasibility in the global academic world, and this foundations, Regent College is benefiting from. These will be weapons in organizing a blissful presidential visit and a possible venue to further international value (Watson, 2007:24). At the material day of presidential arrival, the college is planning to release media advisory and fact sheets (Saffir, 2006:81). These will be in form of advisories and alerts. By doing this, we will attract by informing journalists on any upcoming event like news conference or photo as well as interview opportunities (Duhe, 2007:51). The release of these fact sheets will help the journalist trace the itinerary of our presidential visitation and his entourage. The college benefits from free publicity from these media houses as they will outwit each other in coming up with perfect development of that visit. Furthermore, the College will provide media kits and pitch letters as the best alternative tactics to arouse media interest. The media kit or the folder will contain the written news about the visitation, photos of the visitors and the president as well as the architectural structure of Regent College (Watson, 2007:30). Fact sheets will as well be inclusive and this should provide the journalists with rich background story of our College and the trace closely the presidential visit in Regent College. These tactics will create an apple grounds for a successful host of the president. The College will distribute all the publicity materials through mail, fax, e-mail, web pressrooms, and electronic wire services (Duhe, 2007:62). These tactics if well put in place will sum up to a dignified visit for our president. Evaluating the strategic plan Finally, the effectiveness of these tactics and strategies will purport the eventual remunerations. The plans are feasible. They are not just mirage propaganda, which cannot accrue to nothing. In determining the effectiveness of our plan, whether the set objectives are practicable and amounting to any advantage, there are tangible ways of confirming this. With reflection on the afforded budget, a formal follow up to ascertain the success of the plan calls for (Duhe, 2007:72). First collection of comments, feedbacks in all the linked media channels is a mandatory. Gathering responses informally from online audiences like face book, e-mails, calls from public or later review of media coverage gives one a reasonable guide to rate the success of your tactics (Saffir, 2006). Online audiences though pose a great risk in negatively painting your tactics as folly; they give you a clear oversight on the flops and gains in your preparations. Those watching from far and the on sight correspondents will rate the tactics. Positive feedback will guarantee compensation (Watson, 2007). Even in the event of loopholes in the plan, payments never cease. Evaluating on the success of any public relation effort is not solely depended on media. None of them is necessary right or wrong. Evaluation of any campaign is a prerequisite. Message exposure should price per the rate of placements in print, broadcast, and internet media. This will establish the number of audience reached. Use of unaided recall interviews from audience will give extend to which the audience understood the message (Saffir, 2006:45). How the institution realizes its objectives by monitoring audience follow up is another analytical process of consideration. Did the College get an influx of scholars as a result, how is the institution faring in comparison to the other organizations. If the result is positive, then the planner is a subject for compensation for a job well done (Duhe, 2007:82). Bibliography Watson, T and Noble, P. (2007) Evaluating public relation. London: university of London press. Saffir, L. (2006) Pr on a Budget: Free, Cheap, And Worth the Money Strategies for Getting Noticed. United Kingdom: Kaplan Publishers. Smith, R. (2011) Strategic Planning for Public Relations. Beijing: Taylor & Francis. Duhe, S. (2007) New Media and Public Relations. United Kingdom: Peter Lang. Stacks, D. (2010) Primer of Public Relations Research, Second Edition. London: Guilford Press. Read More