Apparently, nowadays, it is a different thing because people can watch movies through their iPads, or smartphones, and they can even call relatives through the use of a laptop with an internet connection. All these conveniences are brought by media convergence, which is made possible by the presence of the Internet. Media convergence does not simply imply the merging of media contents into a single hub. It had a deep impact to society that changed traditional means of communication into its modern form. An example of which is the creation of emails, and the social media that are now being used to connect with people around the globe by the modern generation. One evident change that media convergence has imparted to everyday life is in the aspect of convenience both in time and cost. When speaking of time, media convergence has allowed people to make use of a single device in, for instance, doing a research work since they do not have to spend much time in the library to search for sources due to the availability of online books, and scholarly journals in online databases. Many people are also able to save cost because instead of buying multiple devices to watch a movie, they may opt to purchase a single device that has all in one features. What is meant by the term media convergence with regard to business, and how has it affected everyday life? Media convergence with regard to business or the so called cross platform pertains to the business model that emerged out of the fusion occurring amongst different media holdings. This may also point out to the development of business concepts like vertical integration and horizontal integration that requires the convergence of technologies to effectuate. Businesses need to integrate vertically or horizontally to administer resources and increase profit. The role of media convergence in this measure is in the process of speeding up the integration of the participants in the supply chain. For example, companies from different industries may merge and formulate business models, which they can apply to improve business performance, or a firm may develop its own strategy and utilize resources to expand the business, thus, leading to the ownership of the essential areas in the supply chain. In both cases, media convergence remains a main ingredient because this aids firms to make use of the Internet as a medium to communicate with the key players in the business. Media convergence in business has transformed the conventional ways of doing business worldwide. It has inspired companies to undertake the challenge of modifying communication strategies for it to adapt to new-fashioned methods of corporate governance. Thus, it may be inferred that media convergence in business allows firms to experience conveniences despite its complex nature allowing them to either expand or establish connections that make it easy for them to provide excellent services to consumers. Media convergence bridges the gap between the firm and its supply chain, which enables these firms to meet the demand of the market amidst the increasing stiff competition in the business industry. To that end, media convergence
University of Phoenix Material Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: Questions Answers What is meant by the term media convergence with regard to technology, and how has it affected everyday life? Media convergence (Technology convergence), in relation to technology, is referring to the technological consolidation of contents, which comes from the various media channels…
” In my reading and in class this week I learned how media significantly affects the learning capabilities of children due to the diversity in programs and advertisements presented and easily accessible. I also learned that both authors, Provenzo and Kincheloe acknowledged that media became shaping forces that mold children’s cognitive and reactive skills and behavior.
Kirsh (2010) has studied the effects of media upon children through the magic bullet theory, self determination theory, excitation transfer and cultivation perspective. Children are exposed to the risks of media starting from infancy, through toddlerhood, childhood to adulthood.
The media comes across in different forms and manifestations---print, electronic or new media technology; and each medium has its own unique mode of fulfilling this objective. The strengths fo the different media in putting across the same view point may be different and also produce varied impacts.
McLuhan even went so far as to suggest that state and government oppression would no longer be possible.
Marshall McLuhan was unfortunately overly optimistic with that last prediction, but many of his other observations have proven resilient and valid. This is nowhere more apparent than in the worldwide media response to the World Trade Center attack of September 11, 2001.
Aspects of the 'tool kit' for critical discourse analysis (CDA) as advocated by Chris Barker & Dariusz Galasinski (2001) will be utilised to provide a discursive analysis of Melanie Hill's construction of identity a Big Brother contest.
The first showing of Big Brother aired in the summer of 2000 and Big Brother mania soon took hold of the British public during the following ten weeks, and as the only black female member in the big brother house Melanie Hill was portrayed as a scheming nymphomaniac by the tabloid papers and media talk shows.
This author intends to show the dynamic influence the media has on public perception of minorities and how their depictions are more closely related to capitalist ideology than any genuine cultural understanding.
In Richard Dyer's essay The White Man's Muscle, he talks about stereotypes that have been enforced connecting as far back as the Greek era, and that now dominate film and television basically promoting the superiority of white masculinity.
Significantly, the media of the contemporary American scenario obviously possesses the potential to shape American public opinion profoundly, thanks to its wide reach, popularity and high credibility. As Shanto Iyengar and Donald R. Kinder maintains, the Americans today develop opinions towards an astonishing variety of issues which lie far outside their own experience and the ordinary Americans depend heavily on information and analysis offered by mass media, because they take part in the grand events of politics very rarely.
Today, it has been a great honor that he has been aired aboLut 500 times on TV and Radio. According to Levinson, unlike the previous cable TV and radio broadcasting, media is heading towards the internet
The author states that civic education among the youth is greatly enhanced through digital media. The internet is an important media where young people converge and discuss important issues. Therefore, using the internet platform for youth civic engagement is critical in involving the youth in civic matters.