StudentShare solutions
Triangle menu

Mass Media, Culture, and Society - Essay Example

Not dowloaded yet

Extract of sample
Mass Media, Culture, and Society

Mass media has traditionally been associated with the responsibility of imparting useful information to the wider masses. This role however has changed over the years. With the passage of time, popular culture has impacted the media. News channels are now focused on giving information, which will earn the channels and the programs higher TRP ratings as opposed to following the rules and regulations. Videos of terrorist attacks and bombings which have been aired on the national news channels are not only disturbing, but it is also against the rules of broadcasting. Similarly newspapers and tabloids print pages contain information about celebrities and their lives, where more pressing issues are often ignored (Berger, 10).
A couple of decades back, even movies and TV shows had some morals in them which the producers and writers wanted to put across to the world. They were a source of entertainment but in addition to that they were also a source of beneficial lesson or information. This has changed today. Today the media is market driven. They show the masses what they want to see. The entertainment industry is taking over, to an extent that even news broadcasting has become a source of entertainment (Stevenson). Political talk shows, which have been providing a platform for politicians to discuss topics of interest on a neutral ground, have now become programs which just show how these politicians argue and insult each other. News broadcasting has turned very similar to live drama broadcasting. ...
Instead of producing films which are creative and convey a certain message across to the audience, the films produced follow a certain formula that emphasizes on materialistic and superficial things. With shallow and unconvincing characters, these films are based on the basic concept of aggression and greed. The plots are simple to the point that it looks as if templates are used for film making (Berger, 111). One recent example of a news channel broadcasting visuals for higher ratings was from the incident that took place in Karachi on November 28, 2012. A man fell from an 8-storey high building and the Pakistani news channels were constantly telecasting a live video footage of the entire incident. This news piece is one of the many examples which are telecasted on the local news channels. In order to get higher ratings and stay ahead of the numerous competitors, news channels pride themselves to be the first ones to convey the latest new to the masses. However, in the process of being on the top and being the first ones at every incident, news channels have forgotten the basic ethics that should follow (Khan). Another example of the amalgamation of mass media and culture are the numerous talk shows, which are aired almost every night on the Pakistani news channels. These shows include Mere Mutabiq (According to Me), To the Point, Target Point and Islamabad tonight to name a few. All of these shows follow the same pattern – members of opposing parties sitting together and discussing recent issues. However, what actually takes place is not discussion, but a blame game. Each party member blames the other political party for misconduct and corruption and thus, results in an argument. Journalism ethics ...Show more

Summary

Mass media has traditionally been associated with the responsibility of imparting useful information to the wider masses. This role however has changed over the years. With the passage of time, popular culture has impacted the media…
Author : jacobsonsim
Mass Media, Culture, and Society essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Mass Media, Culture, and Society"
with a personal 20% discount.
Grab the best paper

Related Essays

Media, Culture, and Society
Question 1. In the TV Show, Betty, Girl Engineer episode of the Father Knows Best series. Betty, played by Elinor Donahue, is at the crossroads of her journey in life. She has two choices. The first choice is to continue with traditional paths, the tradition is for all women to stay at home.
3 pages (750 words) Essay
Effects of Music and the Media on Culture and Society
According to the report the existence of music within the United States has played an important role in establishing the country’s different and unique culture. There are different kinds of music that have molded the American culture, and these are jazz, rock and roll, rap, folk music, and also the popular music. Music served as a mind opener for different people of different ethnicity to draw upon a new set of principles and a change in the American culture of racism and discrimination.
5 pages (1250 words) Essay
Negative mass media influence
The topic under consideration is mass media and its negative influence. Mass media is developing fast, thus the problem of negative influence of mass media is very relevant and actively studied. The given paper will list the negative effects of mass media and explain the reasons why they occur.
6 pages (1500 words) Essay
The Influence Of Mass Media On Drug Abuse In The Society
The mass media includes several diversified media technologies that aim at reaching to a large audience. Mass media communication channels include broadcast media such as radio, film, television and recorded music (Wagner17). The print media includes books, newspapers, and pamphlets.
4 pages (1000 words) Essay
Mass Media
Ironically, in this age of information revolution the audience has also become a part of the consumer calculation with media advertising and cultural studies defining their audiences of journalism, fiction or popular media genres as target groups. The marketing views them as consumers of media products and target groups of advertisements, or as potential consumers for their products or services and its ultimately is about selling an idea.
6 pages (1500 words) Essay
Mass Culture
, Adorno rejects these categories as a basis for making a distinction between serious and popular music. Adorno stressed that the works of early Viennese classicism were rhythmically simpler than the common arrangements of jazz. He further pointed out that based on melody, the wide intervals of “Deep Purple' and 'Sunrise Serenade' makes these much more difficult to emulate compared to Haydn.
4 pages (1000 words) Essay
Media, culture and society
All the television and radio stations of the British Broadcasting Corp. (BBC) have a public service remit. However, even the private companies like Channel 3, GMTV, Channel Four and Five are obliged to give public service programming as they are mostly viewed freely anywhere in the UK.
6 pages (1500 words) Essay
Mass Media
The coming together of different media has led to the merger of an astounding variety of media networks. This has in turn resulted in the emergence of the mass media as a public space wherein the masses can not only interact but also express their individual opinions.
10 pages (2500 words) Essay
Mass Media, Culture, and Society
Videos of terrorist attacks and bombings which have been aired on the national news channels are not only disturbing, but it is also against the rules of
5 pages (1250 words) Essay
Mass media
Sometimes we feel amused by the lives of rock stars even when we understand that it is not virtuous at all. The point is that it is the mass media which creates an opinion about different thing or subjects,
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation