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Mass Media, Culture, and Society - Essay Example
Mass media has traditionally been associated with the responsibility of imparting useful information to the wider masses. This role however has changed over the years. With the passage of time, popular culture has impacted the media…
Mass media has traditionally been associated with the responsibility of imparting useful information to the wider masses. This role however has changed over the years. With the passage of time, popular culture has impacted the media. News channels are now focused on giving information, which will earn the channels and the programs higher TRP ratings as opposed to following the rules and regulations. Videos of terrorist attacks and bombings which have been aired on the national news channels are not only disturbing, but it is also against the rules of broadcasting. Similarly newspapers and tabloids print pages contain information about celebrities and their lives, where more pressing issues are often ignored (Berger, 10).
A couple of decades back, even movies and TV shows had some morals in them which the producers and writers wanted to put across to the world. They were a source of entertainment but in addition to that they were also a source of beneficial lesson or information. This has changed today. Today the media is market driven. They show the masses what they want to see. The entertainment industry is taking over, to an extent that even news broadcasting has become a source of entertainment (Stevenson). Political talk shows, which have been providing a platform for politicians to discuss topics of interest on a neutral ground, have now become programs which just show how these politicians argue and insult each other. News broadcasting has turned very similar to live drama broadcasting. ...