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Social Media and the Importance of Good Media Relations - Essay Example
Journalism & Communication
Pages 6 (1506 words)
This paper intends to deal with the issue of social media and the importance of good media relations practice. The world in the twenty first century is dominated by the presence of social media. Means of communication means have improved a lot since the last century and the media has become an intrinsic part of communication modes…
This paper approves that the information can be uploaded in the form of articles, bookmarked links, photos, videos or music. The connections made over the social networking sites are interlinked to one another and extend to the greater circle of connections. Due to this, the relations maintained in the social media tools should be carefully moderated. The effects of mass media can be felt on the political processes existing “in the contemporary advanced democracies”. The news generated by the media and reported on the social media tools are capable enough to create consciousness in the political sphere. For larger institutions, their operations overseas are powerful enough to have a say in the political scenario prevailing worldwide. The lifestyle of the people is also influenced by the social dictums that are reflected in the social media. The political feelings of the people are modified to a great extent through the images reported by the media.
This essay makes a conclusion that the term social media has arrived from the concept of “aggregation of individuals into groups”. The connection between the different users leads to sharing of values along with the ideas and information. This makes the companies to think in more serious terms about the utilization of social media in their business processes. The companies sometimes dismiss the smaller social networking sites in favor of the bigger ones. But these sites in most cases create “greater amount of noise”. Hence from the above discussion one would agree with Parker’s statement: “In a social media driven world, the fundamentals of good media relations practice – relevance, authority, engagement and relationship – are more important than ever”. ...
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