promotional media ecologies Essay example
Masters
Essay
Journalism & Communication
Pages 8 (2008 words)
Download 0
IMPLICATIONS OF DIGITAL PANOPTICISM AND PROFILING FOR CONSUMERS (Student Name) (Instructor’s Name) (Course Name) 20th April 2013 Introduction The need for marketers to expand their market share and increase the number of customers has led to the adoption of technologies as a key way of promoting their products…

Introduction

Having its root in the agricultural economics, marketing management was developed to cope with mass production that triggered mass consumption in the 20th century. Additionally, the establishment of market research was a major step that was undertaken by early marketers in order to fully understand the needs of their customers. In this way, organization would produce quality brands based on the requirement of their consumers. Another key strategy that local and international companies have adopted is the storage of consumer’s information in order to contact them in future. This paper critically discusses the implications of digital panopticism and profiling for consumers. As stipulated by Foucault (2004), profiling for consumers is imperative for organizations that are focused at in identifying and responding to the changing consumer needs. In the same way, Tredinnick (2008) indicates that the growth of modern technology is vital in undertaking consumer surveillance. In this regard, one of the major implications of digital panopticism is effective market research that is vital in identifying what the consumers want. During the 2oth century, companies market segments were significantly big a situation that affected effective management of markets thus making it difficult to provide personalized products and services. ...
Download paper
Not exactly what you need?

Related papers

Media
This is mainly the case considering that the firms experience a lot of obstacles in this pursuit. The paper seeks to explore the key requirements for media organizations seeking funding. It will also discuss the various obstacles that the media firms face when seeking funds from various sources. Solid Business Plan For a media firm to be able to secure funding, one of the requirements in many…
Media
Media as a form of communication was introduced about 550 years ago. In the past, there was only print and audio form of media; in the form of newspapers and radios. There has been a lot of growth in the media especially with the introduction of technology. Innovation in media related technology has ensured that the members of the public can access more information and in a timely manner. One of…
Media
Table of Contents Thesis Statement 2 Introduction 4 Astonishing Effects of Newspapers……………………………………………………………4 Conclusion 5 References 7 Introduction A newspaper is a type of publication, which offers varied types of valuable news and information regarding varied aspects to its customers. It mainly attempts to offer real news to the viewers, so as to…
Media
In most cases these new forms of media especially the internet makes communication to grow denser, more involving, more complicated, and networked to access the information or facts, more chances to involve public speech and to boast a mutual action by the protestors. It must be noted that technology does not lead into political revolution; but what it does; it offers new potentials and impel new…
Media
‘Hot’ media was descriptive of elements of the mass media such as radio, newspapers and magazines. These media types give a lot of information to the reader or listener but do not give room for a lot of sensory involvement or completion on the part of the listener or reader. What McLuhan described as "cool" media included media sources like television as well as the telephone or television.…
promotional media communication
1) – in this case, focused on United Kingdom. The researcher will therefore employ direct observation, interviews or by using questionnaires. Conclusions derived are technically subjective and researcher is often stringently concern about making broad generalization of matter as the subject of inquiry (Sothern, 2013, p. 1). The Company Coca-Cola is a business leader in beverage production and…
Media
In the article “New media, counter publicity and the public sphere” the authors provide the overview of the work of Habermas and his main ideas. In the works of Habermas, where he depicts the ups and downs of the public sphere, the special attention is paid to the special place of the public that criticizes media. He noticed that because of some changes, which happened due to the development…