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Problems in Advertising - Understanding Advertising Messages - Essay Example
Author : larrycollier
Journalism & Communication
Pages 5 (1255 words)
Date Understanding Advertising Messages There are continuous criticisms, recognition, and perception met while listening to radio, watching television, reading newspapers, magazines, billboards and all other forms of advertisement…
There are numerous media used in advertisement such as print media and broadcast advertisements. I am intending to study two magazines and two television programs for a period of two months to verify their effects by going to the magazine publishers and the respective media that air the TV programs. Magazines, which are widely used by most firms due to their ability to access a specific target group with high quality presentations and the fact that they accommodate design options, prestige, influence, believability and long shelf life. (Shimp 367-369). I will consider the models used in different basis such as the number used, gender, facial expressions and their evocation. The setting of the scene, its implications to the moods or emotions and the relationship between the setting and the model is important to be analyzed. I will further consider the possible omissions by regarding not only what has been evidently shown and said but also what is omitted and the implication of leaving such issues. The issue of audience cannot be avoided since it is in fact the reason for advertisement. The strategies used in advertisement should be geared towards persuading the customers or support the product, service or a project. It is therefore important to consider the persuasiveness of the advert in the magazine. ...