The Impact of Social Media in US Elections - Research Paper Example

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The Impact of Social Media in US Elections

The 2012 US election is one of the areas of evaluation of the impact of media in the electoral process (Campaign tech panels 2012). The 2008 United States presidential campaign coincided with a period when social media were gaining fame globally. Barrack Obama extensively used Twitter and Facebook to reach voters. In 2008, President Barrack Obama’s campaign team successfully used the internet and social network solicit funds and effectively link up with campaign volunteers (Learmonth 16). Despite the fact that experts have no certainty on the extent to which social media impact the U.S election, they accept that opinion on across the social web sites influence election outcomes. The 2008 elections occurred at a time when social media was gaining fame in the society and becoming one of the most prominent aspects in communication and advertising (Metaxas & Mustafaraj, p.473). It offered a unique opportunity to evaluate the usefulness and the success of the different media platforms(Dylko, Beam, Landreville, & Geidner, 2012). However, for social media presence to be effective, it relies on access to the internet. According to American Life Project, the access to internet increased and by 2008 over 46% Americans were using the internet, email or text messaging to obtain news about the campaigns. ...Show more

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Impact of social media on US elections Name: Instructor: Course: Date: Impact of social media in election The impact of social media in the society has been massive since its growth in the last decade. It has affected operations in business, journalism, communication and social relationship…
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