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Critically evaluate the role of public relations in a modern liberal democracy.
Journalism & Communication
Pages 8 (2008 words)
Critically evaluate the role of public relations in a modern liberal democracy Introduction From a general viewpoint, there exists a close relationship between democratic theory and theories of the public sphere (Garnham 1986). Democratic theory is based on liability and receptivity within the decision-making process while theories of the public sphere are based on the role of public communication in assisting or contravening this process.
In this context, some experts contend that the extent to which media works as a public sphere, representing the civic populace, while remaining free and accessible to all, works as a chief indicator of democracy within a political order. This stems from an old tradition that positions media at a juncture between the governed and the governors. Thus, from this viewpoint democracy appears as a relative concept, where its nature is dependent on the movement of public information. This in turn helps to ascertain to what extent the citizens can take steps grounded on informed decisions to make the governors liable for their activities. From the perspective of the orthodox democracy theory, public sphere is a realm between the two distinctly separate two areas, civil society and the state, which ensures protections for each individual within the society. According to the Liberal theory, public sphere is equal to the political sphere, and the mass media’s public role is delineated in relation to the state. The liberal theory theorizes on the virtues of civil society's ascendency over the state (Curran 1991). ...
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