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Individual reflective report. PR as a profession - Assignment Example
Author : marksbernard
Journalism & Communication
Pages 5 (1255 words)
Public Relations Professionalism Name Professor Institution Course Date Integrity and honesty In the practice of public relations, a pubic relations practitioner is expected to abide by some of the principles which are under the Chartered Institute of Public Relations Code…
Their role expects them to check constantly the reliability or rather truthfulness and accuracy of any information before releasing it to the public (Robert 2003, p389). This shows that they have the good of the pubic at heart. Releasing of unreliable information would further bring about conflicts and innocent people may come to harm. Thus to be a public relations practitioner, one has top be very accurate and clear in their task as it a lot depends on their efficiency. In addition to the above information, public relations practitioner is also expected to display or rather reveal any information concerning acts of malpractice as well as unprofessional conduct. This is what is required of them when they follow the CIPR principles. Hence one is required to be true to their job description and avoid any wrongful act which would undermine the effectiveness of the CIPR code of conduct. Practitioners are thus called upon to be their own watchdogs as well as of others and are encouraged to bring to light any illegal acts. Misleading clients is taken as a serious offense as it shows lack of professionalism and a sign of poor work ethics (Straughan 2004, p55). More so the code of conduct is broken when one decides wrongly manipulate their position. ...