Individual reflective report. PR as a profession

Individual reflective report. PR as a profession Assignment example
Undergraduate
Assignment
Journalism & Communication
Pages 5 (1255 words)
Download 0
Public Relations Professionalism Name Professor Institution Course Date Integrity and honesty In the practice of public relations, a pubic relations practitioner is expected to abide by some of the principles which are under the Chartered Institute of Public Relations Code…

Introduction

Their role expects them to check constantly the reliability or rather truthfulness and accuracy of any information before releasing it to the public (Robert 2003, p389). This shows that they have the good of the pubic at heart. Releasing of unreliable information would further bring about conflicts and innocent people may come to harm. Thus to be a public relations practitioner, one has top be very accurate and clear in their task as it a lot depends on their efficiency. In addition to the above information, public relations practitioner is also expected to display or rather reveal any information concerning acts of malpractice as well as unprofessional conduct. This is what is required of them when they follow the CIPR principles. Hence one is required to be true to their job description and avoid any wrongful act which would undermine the effectiveness of the CIPR code of conduct. Practitioners are thus called upon to be their own watchdogs as well as of others and are encouraged to bring to light any illegal acts. Misleading clients is taken as a serious offense as it shows lack of professionalism and a sign of poor work ethics (Straughan 2004, p55). More so the code of conduct is broken when one decides wrongly manipulate their position. ...
Download paper
Not exactly what you need?

Related papers

Effectiveness of Websites and PR
When looking at various companies, it can be seen that there isn’t the ability to create the right image, leaving to a lack of representation with the online company. Draco Corp is an example of a company which has several branches and business interests worldwide. It works as a multinational company that is able to product and sell consumer electronics to a global market. However, the lack of a…
Portfolio of Public Relations Campaigns
However, despite these established facts, several people still get into the habit because they find it satisfying and stress-relieving. The problem is in quitting the habit because of its addictive quality. As an initiative to encourage people to give up smoking, a campaign tagged ‘Stoptober’ has been launched in October 2012 in an attempt to urge UK’s 8 million smokers to quit or at least…
PR Plan
This will ensure that a new public relations plan can be unfolded and monitored effectively for progress and that shifts in strategy can be made according to achieved progress. (Twittasaur, 2011) Situation: Situation Analysis The company’s internal and external situations need to be established in order to create a benchmark which would be utilised to proceed further. To delineate the…
Individual Analytical Report
The internet pluralizes and expands the public sphere in various manners. The paper then moves on forward to the dimension of interaction in the public sphere, with emphasis on how public sphere internet deliberation proceeds in the political communication’s contemporary environment. Deliberative democracy is then examined in the analytic category. Civic cultures offer an alternative to the…
Using Evidence and Applying Relevant PR Concepts
Hence, a strong level of dependency between the exposure of an organisation and its sales exist in the modern day context. It has often been studied in this context that if a company fails to effectively connect with the public interests, it shall also have to witness a significant maximization of its profits. Public relationship, in the modern day context includes various common activities in…
Strategic PR Planning
Additionally, Noah’s Ark aim at attaining a significant growth in the work force as well as in the services it offers. In its effort to create a strong positive relationship with public, the organization has established an effective public relations headed by Louise Baring. This entails introduction of a feedback system through which public can make their contributions on affairs of the…
Reflective report
Channel and slot The genre selected might be affected through the kind of lighting used which provides an excellent form since there is no major distractions from various scenes. Lighting system creates important mood within each scene. For example, a green and somber soft light is used to present not dangerous and fearful scenes, but melancholic and depressing. Time slot may affect quality of the…