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The impact of american TV series 'Gossip Girl' on young adult females (consumerism, product placement, luxury lifestyle) - Ideol
Journalism & Communication
Pages 8 (2008 words)
Introduction In an attempt to understand the impact media for example, television has on influencing behaviour of people different researchers approached the subject from a variety of angles. This research is no different; however, emphasis is placed on television shows’ impact on young adult females behaviour.
With more access to social media and exposure to advertisements, today’s youth are receiving overwhelming amount of information. Besides leisure choices, Television is moulding their day-to-day preferences and trying to influence them to adopt a certain unrealistic lifestyle as they view in their favourite TV series. Another major theme is unhealthy influence of media on the health and personality building decisions. Be it an attempt to follow an unhealthy lifestyle, acting like an adult or having an access to recent branded goods, there is a constant comparison between real lives and what is being portrayed on the TV (Toffoletti 2008, pp.72-5; McRobbie 2008, pp.534-42). On the contrary, these TV shows provide an opportunity to view how certain characters exhibit an ideal behaviour in difficult situations which can be learned by the audience (Hill 2011, pp.354- 357). Consumerism has affected spending patterns and buyer’s behaviours significantly all around the globe. The era’s prominent brands occupy major market share by strategizing techniques that appeal to the youth. This is in spite of buyers’ prior awareness of the fact that advertisements only show the brands that they want viewers to buy. ...
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