"If PR professionals do their jobs well, they will serve the interests of the people who have paid them. There is a direct confl

"If PR professionals do their jobs well, they will serve the interests of the people who have paid them. There is a direct confl Essay example
Masters
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Journalism & Communication
Pages 8 (2008 words)
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Public Relations and Journalism Student Name: Student P number: Module: Module code: Submission deadline: In the current speedy advancing and technologically driven world, the communicative function of both public relations professionals and journalists has been a subject of great concern…

Introduction

To aid in coming up with a clear comprehension of the communicative function of the two, a significant number of study theories and concepts have been produced by different research workers. Although the research works have not been fully able to address the subject, they have provided a wide basis as regards theoretical and conceptual notions on the subject. Thus, the most significant quest here is on the idea of the complex and conflicting communicative function of a journalist and public relations professional as regards their day-to-day interaction with their targeted user groups (Bivins 2009, p.103). Since the two professionals are closely related and have great complexity in terms of what exactly differentiates them, it is essential to have a thorough understanding of their respective fields of work. Journalism entails the process of collecting, jotting, editing of news from the public and related areas all around a specified geographic terrain. These news articles are then presented in newspapers, radio stations, magazines and television for broadcasting to other members of a whole nation, globally or depending on the defined geographic area to be covered. That is, a journalist’s daily operations involve interaction with the public in gathering and presentation of information. ...
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