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PR, Advertising and Journalism (I): the new creativity - Essay Example

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Masters
Essay
Journalism & Communication
Pages 8 (2008 words)

Summary

Name Institution Course Professor Task Date Advertising to children in the U.K Advertising Corporates advertise in order to educate, inform or remind consumers about their products. Variety in products poses a challenge for each corporate to convince the consumer that its product is the best…

Extract of sample
PR, Advertising and Journalism (I): the new creativity

Posters, bill boards, social networks, T.V advertisements, radio advertisements and mobile phones are among the media exploited by advertisers. Advertising proves to be quite helpful to consumers and corporates. While consumers are enlightened about new products, improvements made on old products and services they require corporates benefit from the large purchases made by consumers. However, advertisers have developed a new technique of getting people to buy even more. This is by producing advertisements aimed at children. Children possess a power over parents. This is majorly achieved by throwing tantrums and crying. No parent wishes to see the tears of their child hence they end up buying the child everything he or she request. There are also parents who are in the habit of spoiling children with everything that children request. Children’s power over their parents is the weakness that advertisers exploit to sell a product. Advertisers ensure that an advertisement is appealing to children. The naivety and incomprehension of children is therefore, exploited. This is because provided the advertisement of a product displays beautiful colors and enticing lyrics, the child is drawn to the product. All children rely on their parents financially. Hence the children pressure parents into purchasing the product for them. This is how kids end up being the best consumers. ...
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