StudentShare solutions
Triangle menu

PR, Advertising and Journalism (I): the new creativity - Essay Example

Not dowloaded yet

Extract of sample
PR, Advertising and Journalism (I): the new creativity

Posters, bill boards, social networks, T.V advertisements, radio advertisements and mobile phones are among the media exploited by advertisers. Advertising proves to be quite helpful to consumers and corporates. While consumers are enlightened about new products, improvements made on old products and services they require corporates benefit from the large purchases made by consumers. However, advertisers have developed a new technique of getting people to buy even more. This is by producing advertisements aimed at children. Children possess a power over parents. This is majorly achieved by throwing tantrums and crying. No parent wishes to see the tears of their child hence they end up buying the child everything he or she request. There are also parents who are in the habit of spoiling children with everything that children request. Children’s power over their parents is the weakness that advertisers exploit to sell a product. Advertisers ensure that an advertisement is appealing to children. The naivety and incomprehension of children is therefore, exploited. This is because provided the advertisement of a product displays beautiful colors and enticing lyrics, the child is drawn to the product. All children rely on their parents financially. Hence the children pressure parents into purchasing the product for them. This is how kids end up being the best consumers. Parents spend a lot of money trying to protect their children from all forms of negative influence and ensure their safety. However, only a few are making strides toward protecting their children from negative influences of advertisements. Research by professionals from child related agencies shows that advertisements do more harm than good to children. Many governments including successive United Kingdom governments focus on controlling advertising material accessible to children. In the United Kingdom, one of the major departments of the Advertising association is the Advertising Association Children’s Group. The department monitors advertising targeting children. This is done by paying attention to public and political opinion and researching on market developments. The information is then used for responsible development of policies surrounding marketing and advertising aimed at kids. In order to protect children from negativities of advertising, all forms of advertising and marketing to children in British schools should be banned. A parent should have a final say on the products that a child consumes. Hence advertisements should target parents and give them the power to decide the best products for their children. The product they prefer children to consume. A product that prefers to go through a child in order for the parent to purchase it due to the child’s pestering is questionable. How advertisers target children Marketing and psychology Advertisers spend a large amount of money to secure an understanding of the best methods to attract children. This is by consulting psychologists and researchers to find out what moves kids. The researchers and psychologists impart advertisers with knowledge regarding child development, social and emotional requirements of children at every development stage. Results of studies of children’s dreams, artwork, behavior and fantasies are used to create marketing strategies to influence children. The behavior of psychologists and researchers has been termed as unethical. This is because they allow ...Show more

Summary

Name Institution Course Professor Task Date Advertising to children in the U.K Advertising Corporates advertise in order to educate, inform or remind consumers about their products. Variety in products poses a challenge for each corporate to convince the consumer that its product is the best…
Author : bkoss
PR, Advertising and Journalism (I): the new creativity essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"PR, Advertising and Journalism (I): the new creativity"
with a personal 20% discount.
Grab the best paper

Related Essays

Public Relations
of society and organization on the other. Public relations, according to Harlow, aims to ascertain and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics, and hence involves the management of problems or issues by helping the management to keep informed on and responsive to public opinion (Palaniappan & Ramachandraiah 2008).
3 pages (750 words) Essay
Managing Creativity for Marketing and Advertising
Different companies are trying to integrate their brands with the aim of fostering synergy. The main advantages of co-branding include the achievement of increased sales alongside the gain of a wider market and customer base. It provides an instrumental tool in handling every marketing issue from building preliminary customer awareness and to fostering customer loyalty for the new product (Doshi 2006).
8 pages (2000 words) Essay
Journalism
For these reasons, there are only a minority of journalists who adhere to standards of objectivity and professional integrity, while the rest succumb to various pressures consciously or otherwise. This decline in journalistic ethos is seen across geo-political entities and cultures, making it a cause of concern for all.
7 pages (1750 words) Essay
New Approaches to Advertising
Due to the new technologies that emerge within the marketplace on a seemingly daily basis, advertising as it has been understood to work previously is extinct. TiVo and the digital recording revolution has killed the effectiveness of advertising on broadcast television, and the effectiveness of print advertising died long ago, with the invention of the personal computer.
9 pages (2250 words) Essay
Creativity
Creativity is therefore an expression of one’s inner self that pleases others and causes others to appreciate and and be attracted to what you have created. It is a means of expressing self without having to conform to any particular standard of production. It
3 pages (750 words) Essay
Digital advertising: A new form of advertising
Internet and other digital media are employed all over the world due to which, digital advertising is gaining reputation day and day and many businesses have considered about digital marketing. This essay gives an
4 pages (1000 words) Essay
Journalism
The role of Internet, coming from the domains of technology is something that needs to be understood properly within the studies related with journalism. This is because Internet has, of late, played a quintessential role
11 pages (2750 words) Essay
Impact of ICT on Every Aspect of Life
Today people are completely aware of what’s happening around the globe. Information can travel instantly from one part of the world to the other. People are able to watch live sports from the comfort of their homes noticing every nitty-gritty of the match.
11 pages (2750 words) Essay
Creativity
Last year, we had a competition, where we needed to produce a movie trailer. We only had $200 to cover our production costs. To maximize our meager funds, we used recycled and natural ingredients. Through
4 pages (1000 words) Essay
Journalism
The reading is very significant in the contemporary world since communication is fundamental in everyday life. The use of social media platforms in communication makes it easy for a number of people to access critical information. Twitter
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation