PR, Advertising and Journalism (I): the new creativity - Essay Example

Only on StudentShare

Extract of sample
PR, Advertising and Journalism (I): the new creativity

Posters, bill boards, social networks, T.V advertisements, radio advertisements and mobile phones are among the media exploited by advertisers. Advertising proves to be quite helpful to consumers and corporates. While consumers are enlightened about new products, improvements made on old products and services they require corporates benefit from the large purchases made by consumers. However, advertisers have developed a new technique of getting people to buy even more. This is by producing advertisements aimed at children. Children possess a power over parents. This is majorly achieved by throwing tantrums and crying. No parent wishes to see the tears of their child hence they end up buying the child everything he or she request. There are also parents who are in the habit of spoiling children with everything that children request. Children’s power over their parents is the weakness that advertisers exploit to sell a product. Advertisers ensure that an advertisement is appealing to children. The naivety and incomprehension of children is therefore, exploited. This is because provided the advertisement of a product displays beautiful colors and enticing lyrics, the child is drawn to the product. All children rely on their parents financially. Hence the children pressure parents into purchasing the product for them. This is how kids end up being the best consumers. ...Show more

Summary

Name Institution Course Professor Task Date Advertising to children in the U.K Advertising Corporates advertise in order to educate, inform or remind consumers about their products. Variety in products poses a challenge for each corporate to convince the consumer that its product is the best…
Author : bkoss
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"PR, Advertising and Journalism (I): the new creativity"
with a personal 20% discount.
Grab the best paper

Related Essays

New forms of advertising in digital age and social media. Fashion Blogs: A viable tool for marketing fashion brands?
These blogs have become more of a marketing tool giving a platform to reach to the audience that they are unable to communicate with through traditional forms of advertising. The beauty of fashion blogs mostly lies in the honesty with which the bloggers review the products.
15 pages (3750 words) Research Paper
PR Plan
(Money Online, 2011) The company, its primary markets, market segments and its relative strengths and weaknesses have been worked out in sufficient detail to allow a comprehensive plan to be developed. Implementation and control procedures have been outlined below as well to track the progress of improved public relations.
8 pages (2000 words) Essay
How Advertising and the Media Have Created a New China
Globalization and integration of markets speed up the development of new, transnational advertising frameworks. Countries which used to be isolated from the rest of the world can no longer resist the pressure of information and communication interventions.
9 pages (2250 words) Research Paper
Journalism Portfolio
In the newspaper I had chosen, most of the news were local community events and just carry a local color intended for community readers. This can mean most of the news are intended as entertainment rather than the hard-nosed type of news of yesteryears. Although admittedly, a newspaper survives on advertisement placements, this cannot be the sole criteria for judging a newspaper's worth.
4 pages (1000 words) Essay
Issues Journalism is Facing with Regard to New Technologies in the Contemporary Period
Multimedia journalism, which entails print and online news coverage, has come in to greatly change the way news are reported and transmitted to a large audience. Traditional media was expensive, and it was hard to find one way of passing information to a wide audience.
6 pages (1500 words) Essay
Journalism portfolio
Before embarking on researching the reasons behind Ray-Ban’s popularity, it was important to understand the company, its other products; apart from sunglasses, the challenges it faces in the market, and its marketing strategies, as all these contribute to the strengthening of the brand of the company.
4 pages (1000 words) Essay
Old advertising and marketing vs. effective new media campaigns
It was focused on delivering effectiveness in the processes of mass production. Post-Fordism, on the other hand, is applied in modern definitions of industrial progress as the previous grew less efficient in handling the new technical innovations
9 pages (2250 words) Essay
Impact of Culture on Perception and Behavior
It is undeniable that even things that are considered fairly fundamental such as sexual attraction and beauty are viewed differently depending on one’s culture hence indicating a wide divergent in even simple things. Culture plays a significant role throughout life and expresses itself in everyone’s life in multiple forms such as perception and behavior.
7 pages (1750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT